Alane Paulley of MagnaWave & AuraWell Returns: PEMF Clinical Trials, Prostate Results & the FDA-Cleared Future of Healing

WELCOME TO EPISODE 289

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EPISODE TRANSCRIPT

Freddie Kimmel (00:01.196)
Ladies and gentlemen, welcome to the beautifully broken podcast. We are here with Elaine Pauley, who is your repeat offender on the podcast. It's been a minute. Welcome to the show.

Alane Paulley (00:12.29)
Yes. Go ahead, lock me up. I am a repeat offender. done it. I've been here twice now. This is my second time.

Freddie Kimmel (00:17.816)
You... It was like 2021. You know what? I actually think it was 2020.

Alane Paulley (00:21.293)
I know.

think it was 2020 as well. So, my God, that was six years ago.

Freddie Kimmel (00:26.028)
Yeah.

Freddie Kimmel (00:29.43)
I'll look, I'll put it in the show notes.

Alane Paulley (00:32.374)
Yeah, and that's when I was so naive. was like, I am gonna get FDA in like two years.

Freddie Kimmel (00:39.01)
Yeah, tell people, Elaine, now I know you as the queen of MagnaWave, but tell, how would you describe your role at MagnaWave? What do do?

Alane Paulley (00:49.07)
God. I don't know. I don't know if there's anything I don't do or I won't do, but so my father actually started MagnaWave with my mom and they found a product. I thought they were crazy. They were distributors of this product. My dad labeled it MagnaWave. He created the company. And then I joined after I had my second child and I really wanted some more time with my kids.

Little did I know that this would not equal more time with my kids, but it would spark a fire of passion inside of me. So when I saw PEMF working and I heard all these incredible stories and then it worked in my own life with my husband and I realized really, really quickly that like this is something that I believe everyone should at least know about as an option for their health and wellness journey. So I've really started.

took over in 2017 designing the machines that we have. My father and I purchased, and my mother purchased the intellectual property for building post-electromagnetic frequency machines from a NASA scientist who had built the machines when they did the NASA study. And then I just really worked hard on creating what the people wanted. I listened to what, you know, they were frustrated by the attachments, they were frustrated by the weight, they were frustrated by the portability, and I wanted to create something that

that solved all those problems for them and for myself, but also made PMF more accessible. So that's what I've done is I've kind of like embodied what everyone is telling me that they need and they want in PMF and doing my best to be a good steward of that. So MagnaWave became the animal side of the business. Originally, we sold to humans and animals for years under that brand. When we started our FDA journey about eight years ago, I had to create a new company and that's Orwell.

Freddie Kimmel (02:27.022)
Hmm.

Freddie Kimmel (02:42.997)
Or a well.

Alane Paulley (02:43.074)
And that's because of regulatory. You do have to create, you have to make it very clear to the consumer what machine is FDA cleared and for humans and which one isn't. So just easier to separate them and do that. So MagnaWave has been growing rapidly over the last 20 years. We celebrate our 20th birthday this year in June. And then Aura is coming up on that 10 year mark here shortly in Orwell. we are, I really.

fallen in love with creating. got two machines, Nova HD and the AuraWave, they're a little off screen here. But these are portable, digital, high-power PMF machines that people can use at home. And that's what I was trying to create because the industry, and we could talk about this because we talked about it prior, the industry of health and wellness and biohacking is very much full of, there are some snake oil products. It's not all...

roses and relief. There are some machines and there are some supplements out there that are just fly by night. They come in, they go, they're here for a couple years, they make some really crazy claims. And I wanted to take PMF and say, be a really good advocate of the modality and say, not only is this real, it works. so I've been, not only does it work in animals, it works in people. So I've been self-funding clinical trials for the last seven years.

Really trying to take all the naysayers and say, look, you can say whatever you want, you can do whatever you want, but this is something that is reality and it's the best feeling in the world to have somebody who laughed at you now ask how much it is to purchase a machine and can they get a discount? And the answer to that is no, they cannot.

Freddie Kimmel (04:20.27)
No, you cannot. I love it. Let's unpack some of that. For people that are just, you know, that are going to catch the show and they aren't so familiar with PEMF or Pulse Electromagnetic Field, now this is a topic we've talked about a lot on this show. I'm going to guess 25 episodes. And we've even had your medical director, Dr. Amanda Myers on and she's a good friend and it's been in the conversation but

Alane Paulley (04:37.741)
Ahem.

Freddie Kimmel (04:48.706)
How do you, because I'm sure you meet a lot of people where they're at, like how do you describe pulsed electromagnetic field? What do you say is happening? What do you say is happening to the bodies or the cells?

Alane Paulley (04:57.934)
Okay, so I really talk about, you know, the Earth has a magnetic field. It's just based off that most people have a general understanding of grounding and that the Earth does have a magnetic field. And that magnetic field is pertinent to our functionality as humans. Like, if the magnetic field of the Earth were to suddenly turn off, we would all drop dead, okay? So that's just the truth. Our bodies are magnetic and light and there's radio frequency. We are just...

a series of frequencies existing in time and space. And that to majority of human beings is nuts, okay? Because that's not the way that we've been taught, you know? And so, but our cells communicate through electromagnetic, you know, signals. That's how our cells actually communicate, that's scientifically proven. So what I try to explain is, the magnetic field of the Earth is very, very important.

NASA noticed that when they sent their astronauts into space that there was some bone loss, some muscle degeneration. So they started using pulse electromagnetic fields to help combat that and actually help repair that when they returned to Earth. And so we've basically taken what they started and their research and what they're still using and on their own with their own equipment to see how we could create the right frequencies, the right signals and the right settings that are

very easy, that's step one, easy to use, and they make your body feel better naturally. So it's not so much the machine that's doing anything, it is your, we're getting everything out of the way so your body can actually heal itself. And this is something that, you know, I just, it's very quick, it's a pulse. It feels good, it feels different than anything you've ever felt. And it's just a naturally,

a natural frequency that we're using to help your body heal itself. And that's it. I I try to keep it as simple as possible. I don't go into all the science. I'm not a doctor. I don't pretend to be a doctor. I am somebody who's extremely passionate about carrying the flag of this modality. But I'm not trying to be anything that I'm not. And I explain to people that it doesn't really matter if you understand the science behind it. What matters is you just give it a shot. Like, just sit down, try it.

Freddie Kimmel (06:53.272)
Yeah.

Alane Paulley (07:18.516)
And if you don't love it or you don't see results after let's say five sessions, then go on your own. But most people and almost every single animal sees results like that. And animals are the easiest sell with PMF because there's no placebo effect, right? So when an animal feels better, moves better, stands up and walks on their own, or specifically a horse who tend to be a little ornery, when they run, switch leads, like I don't have to explain anything.

They don't care what's happening. They just know that it's working because the horse is feeling better, functioning better, running better, and they're thrilled to see that. So I think with humans, it's a much harder conversation because they're immediately thinking, I just want to believe this. And we're so tainted by all of the bullshit that is out there. Excuse my French.

Freddie Kimmel (08:06.937)
Yeah, no, it's great. It's, it's, I think that's one of my favorite subjects to look at as an animal or a horse or, know, my bestie has my device up in Montana right now with her, her horses. And she's like, it's unbelievable. Like a lame leg, a bad ankle change, like you said, changing leads. Now you guys have, from my understanding, MagnaWave has worked with a lot of the horses, in the Derby in the Kentucky Derby and race horses.

Alane Paulley (08:36.034)
Yeah, so we're in Louisville, so it's natural. My dad was the first one to use PMF on horses, and everyone thought he was crazy, including myself. I was 16, I was embarrassed, you know? And so, I was like, what is he doing? And he had it in a suitcase, he was rolling it around, you know? Like one of those things where you're like, maybe not, dad. But, what we've seen is it grew very, very quickly here at Churchill Downs, and that's where the Derby is.

Freddie Kimmel (08:45.571)
Yeah.

Alane Paulley (09:04.628)
So the only horses that I'm unsure if they're regularly using PMF or using our products are the ones that fly in from like Japan. Majority of the trainers, actually I would say 99.9 % of the trainers that race Thoroughbred race horses have used or actively using MagnaWave in their daily, weekly, monthly care of their animals. So when you get to that level of a horse that is like, I mean, they have their own groom.

They have their own, it's very easy because they will buy a machine, that groom will use it on that horse every day. It is pretty inculcated in the health and wellness of these type of animals.

Freddie Kimmel (09:42.745)
Yeah, that's wild. That's wild.

Alane Paulley (09:44.642)
And if you see, won the Kentucky Derbies a couple years ago, and this was the year that Churchill Downs was like, we're not doing advertising with any health and wellness companies. Like you can't be on the jockey's pants, you can't be in the, so I'm like, sure, whatever, fine. So I went out and did like gorilla marketing and just dropped off a whole bunch of stuff to all the trainers that had machines. Mage won with one of those Airflow stickers with my logo on his face. So like, it was like the best moment. he came across,

I had, Keena Cox was his practitioner at the time. I had known that they were actively treating Mage. Mage was not expected to win the Kentucky Derby, which is my favorite when they come from behind. But he's obviously at work like an amazing horse. So when he came across, I was there. My husband and I turned and looked at each other and were like, did Mage just win and does he have our, I was trying to see, there's so many people looking at the board and.

and I see it and he has the roses on and they wipe off the logo off his face and 10 minutes later Yahoo News is like, what is that sticker on the Derby winner's face? And it just was such a fantastic moment because yeah, we couldn't advertise at the Kentucky Derby but oops, we did. It happened.

Freddie Kimmel (10:57.647)
It happened. That happened. That's amazing. Well, I got to tell you, my puppy is like 16 and he absolutely loves his MagnaWave. We have the pad under his dog bed and he'll go in and he'll like sit in the bed and he'll kind of give you a glance, wait for you to turn on the machine. And this, it's a daily affair, that and the red light.

Alane Paulley (11:20.62)
Yep, turn it on, Dad.

Freddie Kimmel (11:25.241)
Just this morning, just like he's doing his red light right now, it's pretty wild that this isn't something we need to go set him on or ask him to do. He just does it and he waits for it. And it really does, like it, you notice.

Alane Paulley (11:25.303)
Yeah.

Alane Paulley (11:40.87)
You know, they know, and that's the best part because people are like, there's no way my horse is gonna sit still for this. There's no way they're gonna allow, like when you walk into a barn and you have the coil, you know, and they're like, what is that? And originally, you know, the first time you ever work on a horse, we go through how to train, how to work with it, or a small animal, let them smell it, don't turn it on too high, like give them a minute. But what's really interesting is now, when I used to walk in the barn, my dad and I would go to Churchill Downs and we would walk in the barns and they would nick her.

Like they would get all excited and start putting their heads out because they knew, they know what's coming. And I've had so many trainers that are like, hey, that one bites. He's, he's mean or she's mean. Like don't go in there. And I'm like, okay, give me a minute. Just hold him. Like, let me try. By the end of the treatment, that, that horse is like drooling with its head on my neck. Like a lot, like, because the reason that a horse is usually angry like that is cause they're in pain. And it's still, and they can't tell us why, right? And dogs can't tell us why except for those dogs that push the buttons.

Freddie Kimmel (12:18.873)
Yeah.

Freddie Kimmel (12:32.995)
Yeah.

Alane Paulley (12:39.66)
Which if you know anybody that has a speaking dog, like Bunny, I don't know if you've seen this dog on social media, this is my public call out for Bunny's owner. I want to magnify that dog so bad it hurts inside because I think about it every day, every day. Because this dog has its own health issues and is aging and a very big dog and I'm sitting here thinking the dog is always talking about its issues, like it pushes buttons and talks. Freddie, you have got to look this up.

Freddie Kimmel (12:45.966)
I haven't.

Freddie Kimmel (13:06.519)
I haven't, I gotta go find this. What, it's, where do I look? Bunny the dog?

Alane Paulley (13:09.646)
Instagram or Facebook, Instagram, Facebook, TikTok, it's Bunny is the name of the dog. I can look up and give you the exact handle. A bunny, the talking dog, I think is what it is, but there's lots of dogs that are doing this now. They are able to communicate by pushing buttons. Bunny had like an existential crisis like two years ago where it was like, mom human, bunny human, like it was crazy. So, and this is real, this is not AI. Bunny has been around since before AI existed.

Freddie Kimmel (13:14.712)
Okay.

Freddie Kimmel (13:33.603)
No way. my God. Says before generative AI.

Alane Paulley (13:39.724)
Yeah, it's real, it is real and there several, which again, like we've said, we've talked about previously, no one is gonna believe anything anymore, but I am real, you are real, Bunny is real. And so I'm looking to communicate with them because I really, whether they advertise or talk about my equipment at all, I do not care. I just wanna get a machine to them for free and have them try it because I think that it would help that dog and the dog is telling me that it needs it, like through my social media all the time.

Freddie Kimmel (13:46.914)
I know.

Alane Paulley (14:06.07)
So if you haven't seen that, it's very interesting and I really don't know where I was going. animals can't speak and they love it. They go, they're like, my dog's not gonna sit on this every day. Yes, if your dog needs it and cats are the best, very discerning. If a cat needs it, it will go sit on it. Cats will even like, we will put the wings over the back of a horse and a cat will crawl up on the back of the horse and lay down. And this happens consistently all the time. And then some of the cats that don't need it, they won't come lay on it. They don't need it, they don't.

Freddie Kimmel (14:29.049)
Yeah.

Alane Paulley (14:34.828)
So they know their bodies in a way that we don't. And what's really interesting to me, Freddie and I have been going down this rabbit hole recently, is the way that birds and wolves and animals use the magnetic field of the earth and they sense it and they can see it in a way that we cannot. And that to me is like, I really would love to know, like, what do they see when the machine is on? Like, what do they feel? What does it look like? Are they perceived during that motion? I think that there's a lot to come, especially in animal research.

And we're leading the charge on that. We're doing a very large clinical trials at the University of Colorado as well as University of New Hampshire with cows and horses. Again, self-funding all of this research and it's been incredible to see what results we're getting in these animals.

Freddie Kimmel (15:19.893)
Amazing. Amazing. I know that as humans, even in our brains, we have little pieces. There is magnetic elements in our brain. Little pieces of magnet. And I know that sounds crazy and I'm going to butcher this, but I used to have a slide when I talked about it all the time. And I know there are different animals that have the same thing. And they're using that as like this kind of active sonar to navigate the world.

Alane Paulley (15:31.948)
Mm-hmm. Mm-hmm.

Alane Paulley (15:46.702)
What's iron, right? It's a metal and it's in our blood and iron directly It works it senses you can use iron along with the magnetic field So like there are I've never seen somebody do that thing with a magnet over like a baby pregnant baby's belly that that not every time sometimes people are you know, But there are there is science behind the way that the iron in our blood reacts with magnets So I do think that there's and there's probably a lot more again, not a doctor not a doctor but

Freddie Kimmel (15:49.145)
Yeah. Yep.

Freddie Kimmel (16:01.412)
Yes. Yep.

Alane Paulley (16:16.802)
What I have seen and what I've learned is that there is something there that in turn something on in our body that allows our body to function in a way that it should be functioning all the time.

Freddie Kimmel (16:31.78)
Yeah. Human beings do have tiny natural occurring crystals of magnetic iron oxide called magnetite in the brain. These nanoparticles are found throughout the brain, particularly in the brain stem and the cerebellum, and are believed to be produced biologically through some magical form of magic.

Alane Paulley (16:39.533)
Here we go.

Alane Paulley (16:53.932)
No? You never... I really do. It's there. It works.

Freddie Kimmel (16:55.29)
Just...

Yeah, it's pretty wild. my God, there's so many things that could go into this. you know, here's, let's talk about, let's talk about, I want to talk about a couple of my personal experiences and like, you know, compliance and stuff, things we should and shouldn't do. You know, there's, is even since we've, since we've talked in 2020, my goodness, has the market exploded with devices and trinkets? And we were, I'll tell the audience yesterday, you know, we were talking about, we're not going to mention any brands because

We don't need drag anybody through the mud, but there is, they do that themselves. We let people take themselves down eventually. There's a sound bed company that was like the big to do and had this massive pre sale of devices. think they sold like 10,000 units and you go to the site and now it's like in default and they're like, haven't even delivered like 2000 beds. It's a really sad case. And a lot of people are out of money. but I've personally like,

Alane Paulley (17:28.684)
No, they'll do that themselves.

Freddie Kimmel (17:58.309)
in this space, like everybody says, like, you should use it this way, you should use it that way, don't do that, I've heard many times people say, never put your coil on your face, head, and neck. Now, I understand that it's a stronger magnetic field, and we're talking about something like an Orwell, right? We're talking about like some of these devices here. I put the coil on my head, in the base of my neck, and I

Alane Paulley (18:09.368)
Why?

Alane Paulley (18:24.984)
Yeah. Yeah.

Freddie Kimmel (18:27.882)
I've been playing around with, you know, these different pathways that optimize drainage of the brain or the glymphatic system. get great results. I really do. If I have a headache, it's phenomenal for me. I really do notice that like, especially neck pain, I'll just clamp a clam shell that clamp right on my neck. I'll sit there and work away. You know, it's far enough away from my computer while I can be doing that at the same time. is that.

Something that you guys talk about as far as how to use the device. Is that okay by your standards? What are your thoughts and feelings?

Alane Paulley (19:03.306)
So my standards and regulatory standards are two, what I'm allowed to say on what I can, what is, they're not the same. So we are in a public forum. So let me tell you a little bit. There are class three prescriptive devices like transcranial magnetic stimulation that are actively being used on depression, anxiety, glioblastoma, stuff like that. They are directly targeting parts of the brain. I do agree with the FDA in terms of the fact that there isn't enough research.

Freddie Kimmel (19:24.794)
That's right.

Alane Paulley (19:30.104)
for us to move forward. And we need to show what's proven. And unfortunately for us, the cost of doing research costs millions of dollars. So like the ability to do the research that's needed is very difficult to do. And there aren't a lot of people who are willing to do that research because it's not something that is like going to make them a ton of money. I mean, when we do this research, it's not, a lot of people will pay for research because they know at the end of the day they're gonna be billionaires, right? That's not necessarily what we're getting with the

Freddie Kimmel (19:39.194)
millions.

Freddie Kimmel (19:57.862)
Yeah.

Alane Paulley (19:59.596)
with especially with MagnaWave or Orwell because these devices have 10 year warranty. They don't have consumables. There isn't this constant cash flow money coming from them. So people don't really want to do that. But transcranial magnetic stimulation is a prescription device, which is where the money comes from. are very, it's got fantastic results. what we recommend doing is this. Whenever you want to do anything, this is what, it's the coil like this.

Freddie Kimmel (20:25.656)
It's a larger loop for people that are just going to do audio on this. It goes all the way around Elaine's head and neck.

Alane Paulley (20:29.142)
Yeah, yeah, go, it's like a necklace and then it goes over and you're getting the head area. So this is the recommended approach for treating the neck and the brain or the, you know, this physical part of your body. But that's not our working on those areas. So that is what we are, that's what we train people to do. That's what we're allowed to say to do. But other than that, there are very targeted devices that are doing this that are high power. So.

Freddie Kimmel (20:50.704)
Perfect.

Alane Paulley (20:57.44)
When with PMF, I'm just going to very briefly explain where we are regulatory wise. in the past, there was class one over the counter devices, meaning they're not regulated by the FDA. They're class one devices. That is what is called a massage device. This is what majority of the high power PMF companies have just said. We aren't anything medical. We're a massage device. We just we work with energy. This is not doing anything. There's no claims that we're making, whatever.

Freddie Kimmel (21:24.688)
Mm-hmm.

Alane Paulley (21:25.454)
Then there are class three high power PMF devices that have gone through the regulatory pathway. Class three means that a doctor prescribes it, you have to be under the care of a doctor to use the equipment. Those sessions range from $350 to $550 a session. this was not great for me because I'm sitting here thinking, first of all, this is not a massage device, in my opinion, okay? Second of all, it definitely does not need a doctor.

Freddie Kimmel (21:48.591)
Yeah.

Alane Paulley (21:51.969)
So the last eight years, I thought it would take two, or 18 months. We've been talking to that, working with the FDA and giving our proof and showing that we do these things and yada, yada, yada. And we just didn't fit in the class one medical device category or in the class three category. And those are the only two places where PMF was FDA cleared. So what they did is they reclassified PMF for us and we created a category within the class two realm where it's class two over the counter, which means.

We have medical claims that do work for inflammation on healthy muscles for blood flow, but we also can be used safely at home. So you don't have to be under the care of a doctor. It does not require a prescription to purchase this. You can use things like FSA, HSA dollars, depending on your plan, to purchase machines or to go see a practitioner. So I think we're in this really weird realm where...

Freddie Kimmel (22:43.184)
Mm.

Alane Paulley (22:46.178)
There are still these companies that are making these very bold claims of high power use. They're putting it on their head. They're doing these things that the FDA says is a no-no, but the FDA is not doing anything about it. They're allowing them to keep selling and practicing. And then there are these people like myself who are trying to do it the right way because I truly believe that the FDA is going to put their foot down at some point. They are going to say, hey man, this is a very strong machine. It does have physical reactions within the body.

Freddie Kimmel (22:50.842)
Mm-hmm.

Alane Paulley (23:13.782)
You are making very strong claims and I didn't want to be on the other side of that. I wanted to lead the charge into that to make sure that the practitioners who have bought machines for me and the people who are working with me are ever in a position where I'm out of business and unable to operate for them. They are able to, you know, amend the way that they're doing business or the way that they're working because at the end of the day, my entire mission is for those people that I see walking around suffering.

I mean, you see them every day. You see the people limping at the gas station. You see the people at the grocery store. You see the people who look sick. They look miserable. What we are giving them as a society to heal them or help them or make them feel better are, you know, shots, drugs, surgery. Those things have no guarantees. They usually make things a little bit worse. You have different indications. Obviously, always listen to your medical professional. But medical professionals need to be given this, the opportunity. Those that really, truly care.

about their patients and are not just there to make money, have grasped on to us getting our FDA clearance like they needed air to breathe, like they are loving it. Doctors I'm working with, the hospital, the major hospitals that I'm working with right now, I'm not gonna say names because we will have a press release coming out soon. We are designing and manufacturing attachments and machines for them so that they can implement this because they actually care about their patients.

Freddie Kimmel (24:16.337)
Hmm.

Alane Paulley (24:35.404)
And I'm not saying that people who don't use this don't. What I'm saying is that they may not know about it because it's not taught in school. It's not, we are focusing on treating the symptoms, not the cause. And we need to get back to treating and working on what is causing this in this person, not just covering up the pain.

Freddie Kimmel (24:54.243)
Yeah, it's, so exciting that you're doing that. And I mean, bravo for you guys and you staying with this for the long road. Cause I know we've been talking about it for like, you're like six years ago, you're like, it's happening. It wasn't happening.

Alane Paulley (25:02.742)
I almost quit.

Alane Paulley (25:09.014)
It wasn't happening because every time they would be like, the FDA would send back something else like you gotta do this, this and this and again, completely self-funded, man. It's like, it's me and my mom and dad here. It's just the three of us and we're trying to figure out, but the animal industry, what's interesting is the animal industry allowed us to fund this human side and the studies from the animal industry are now allowing me to have a basis to try to get some sort of grants to do studies in the human side. So it's been amazing to watch how

Freddie Kimmel (25:18.597)
Yeah, yeah.

Freddie Kimmel (25:26.234)
Yes.

Alane Paulley (25:37.216)
working on the animals in a positive way. This isn't animal testing in a negative way to see if a product hurts the animals. It's more about, look, this is working in animals. Now let's translate that into an actual controlled study that we can correlate to human because cells are cells are cells. If anybody tells you that there's a difference between a dog cell, cells function the same way in all animals. So why are we not, we are animals. Why aren't we looking at what's working? It's okay when we're testing medications.

Freddie Kimmel (25:41.457)
Mm-hmm.

Alane Paulley (26:05.856)
and stuff, but it's not okay when we're testing modalities. that doesn't... The math is never nothing.

Freddie Kimmel (26:10.833)
doesn't make sense. The math ain't mathin'. I was watching this David Attenborough documentary about silverback gorillas last night and I was like, we're, we are really apes. Like it's, it's, we're so different and we're so the same. Like the territorial nature, the alpha male taking leadership, the dominant female.

how the little kids play together. I was like, wow, it's so similar.

Alane Paulley (26:44.354)
Well, then what happened? How did we evolve? Because we can go...

Now that's a story we need to talk about off camera. Because there are things that I'm like learning, as I learn and grow as a person, I'm like, I don't know. I'm just amazed by us as a society, us as, you know, just how does this work? Like, I don't know. There's so much, just there's so much over the next, you know, you know, the government is saying that, they're like openly like, yeah, yeah, we got UFOs. We got people here. We got things. We don't know, we got biologics.

Freddie Kimmel (27:06.693)
There's so much.

Freddie Kimmel (27:18.319)
I know.

Alane Paulley (27:18.542)
And then here, like we're openly admitting that in 1994, that they would have said, you were nuts. Everyone who believed and listened to that radio show at night was psycho and everyone thought so. Now everybody's like, yeah, of course we've been doing it for years. We're actually killing our scientists now who do anti-gravity. this is, we are on the precipice of a huge change. And I'm kind of hopeful that this enlightenment people will start looking for other ways of helping themselves.

Freddie Kimmel (27:41.009)
See ya.

Alane Paulley (27:48.246)
and other ways of beginning and living longer and feeling better because it's out there, man. We have technology out there and you really need to do your research. Don't spend tens of thousands of dollars on anything that cannot be, that has not done any type of clinical trial or any type of study. Like, let's just, you know, be careful with what you're doing, but do be curious.

Freddie Kimmel (28:14.307)
Yeah, I always, I've done a show on like a buyer's guide, right? Because the thing is that hurts the industry is when people go out and buy something and they have a complete failure or like the company goes under and they have no support and they don't know how to use it. And then they're out 10 grand or eight grand or 20 grand, whatever, how much they spend on the device and they had a bad experience. Or there is a narrative created that this didn't work for me. Now I do hear that a lot because

And I will tell you, there was like... I wanted a PMF device originally. I wanted to get rid of tendon and joint pain. The tendon and joint pain was driven by an autoimmune condition. So I've got this unique thing happening in the terrain. Now, I had other benefits that were incredible and life-changing for me, transformative throughout the world of working with different energetic devices. But it's been staying the course. Now, I would never take...

Alane Paulley (28:52.814)
Mm-hmm.

Alane Paulley (28:57.272)
Right.

Freddie Kimmel (29:13.809)
the PEMF out of the, of the, you know, the special sauce ever because it's supporting energy, it's supporting terrain, it's supporting blood flow, it's supporting all these other things that eventually, you know what, I got the right mix of like peptides and diet and PEMF and light therapy and movement and all the things that today, you know, I am like sitting here absolutely pain free. How do you...

Alane Paulley (29:17.453)
Peace.

Freddie Kimmel (29:40.677)
how do you deal with that? Because a lot of times people do, they're like, I want to erase this little issue from the board, and I want this device to do it. So they're like really hanging a lot on it.

Alane Paulley (29:51.855)
You can't, so right now a lot of people will hear PMF if they go to Amazon. And they're like, I'm gonna get one, it's 150 bucks, right? And that is not the same, like saying that, first of I'm trying to get away from even using the term PMF all the time because that's not exactly what I'm doing anymore. I am doing that, but you can't, that's like saying I would like to have, I don't even know, that all things are equal on the playing field of.

Like gas is gas. There are so many types of gas. You can't just put gas in your car and expect your car to work. Like is it the right type of gas for what you are, like does your car take diesel? What type of gas does your car take? Well if you're going in and you're buying cheap gas for your lawnmower and your truck is diesel and you're putting it in there, you might, you're gonna break your car, right? Or it's not gonna work. So what I found is that people will buy low, very inexpensive PMF machines. Usually,

Freddie Kimmel (30:25.924)
Mm-hmm.

Alane Paulley (30:49.294)
some sort of mat or some sort of thing off of Amazon that's a couple hundred bucks or is like an audio player that they got for a dollar in China and they loaded with some frequencies and they're selling it for $150. But these type of things people are buying and they may or may not work for that person but when they don't they decide all PMF doesn't work, right? And to compare like some sort of audio player that plays music to this device right here that puts out a high power

Freddie Kimmel (31:08.433)
Mm-hmm.

Alane Paulley (31:18.222)
you know, gauss machine that you can actually feel in your muscles and in your tendons as the same as what that is, that is not the same. It's just, it's not the same. So combating it really is word of mouth. I mean, you have to go to who you trust, your trusted sources. So we have 8,000 practitioners worldwide and I find that most people believe the person that they know who has that device.

Freddie Kimmel (31:44.613)
Mm-hmm.

Alane Paulley (31:45.186)
Being in business for a long time, we manufacture our things here in Kentucky and California and Belgium. And so having a very clear conversation about who we are and being as transparent as possible, but also encouraging people like, just because you've tried, you ate one apple and it was gross, does that mean all apples are gross, right? So like you have to really understand doing your research and understanding a really great trusted source is AOPP, pmfprofessionals.com. That is great, it's a non-profit.

They are really just working to get towards. Yes, I was really, really integral in trying to get that started. I do not work with them anymore other than just, I tried to help them get going as well as some of other distributors and manufacturers did as well. And I just really like the idea of like, just because one thing doesn't work, you go to the doctor and you get on a medication, one may not work, but a different type of that same medication will. So I wish that people had that mentality when purchasing.

devices and trying things because strength matters and operation matters. Do you know that there's people selling these machines that are so strong and the way you operate them is so complicated that even the people who take the education cannot, it's like nearly impossible to operate it correctly. And you spent $50,000 and now you don't know how to run it, it doesn't work, that is not beneficial for anybody. So I think it's also like the strength of the machine and the ease of operation.

Freddie Kimmel (33:12.252)
Mm-hmm.

Alane Paulley (33:12.298)
is something that I'm very passionate about. And I really can't combat it other than continuing to do what I believe is right and trying to get people who may or may not have tried something else to just give us a shot.

Freddie Kimmel (33:25.904)
Yeah, I want to join with you there. know, one thing that's happening in the red light industry is like, now they're starting to send out panels with like, where you can, you can pick like, how much infrared and how much visible light you want. And I was like, the first time I saw that was like, that's a feature that no consumer has earned the education to operate. We should not be telling,

Do you know what mean? It's it's a flex. It's a flex for a flex. like, as someone who's in and involved with one of the companies, I was like, my mom shouldn't be able to do that. She should get, she should get a-

Alane Paulley (33:56.13)
It should not happen.

Alane Paulley (34:09.838)
Her actual results are not going to be as good because she's going to put it in a setting that is not as beneficial as what she could be. And her body is different. There's ways to operate this equipment that makes it safe and easy and fun and functional and it works. And then there's ways that we are just overdoing it because a couple doctors or a couple people want that type of technology. That does not mean that that's the best way. And a lot of times, here's the problem with clinical trials.

Freddie Kimmel (34:14.578)
Yeah.

Alane Paulley (34:39.384)
Clinical trials, you have to pick a baseline, right? You have to measure against something. So in red light and in PMF, you have to say it's this strength and what our goal, our hypothesis is, this setting is gonna do X, Y, and Z, or X for the person. Well, that works. I've seen so many studies on tissue where it's like this hurts in frequency, whatever. 90 % of the people in the clinical trial got these results, so.

Freddie Kimmel (34:42.808)
Mm-hmm, mm-hmm.

Alane Paulley (35:07.754)
this must be the setting for tissue, right? But it's not. But it's not because in reality, if we were able to do a clinical trial where we let them pick between a range of settings for what was comfortable for their body, I bet 100 % of the people, because that's what we did with our clinical trial that we did, or the study that we did on prostate, is that we had just three settings. We allowed them to pick between those three settings and they did use different ones, but the results,

Freddie Kimmel (35:29.874)
Mm-hmm.

Alane Paulley (35:36.792)
were the same across the board and were complete for everyone because they were able to find what was comfortable and functional for their body. So we need just clear touch points of like, today this is comfortable for me, tomorrow it's not. But saying one setting and this, so then people are trying to dial in to get that exact setting, that thing for their tissue and then they don't get the results they want. And they're like, why wasn't it? Well, because you're trying to force something that isn't right for you.

Freddie Kimmel (36:01.658)
Yeah. Can we talk a little bit about, is that prostate study something we can talk about? It's published. Tell me what happened. What happened with the prostate? I'll, let me say this first. I'll get my own personal, like that's one of my go-to, like both low power and high powered PMF for the prostate. Like it's pretty much like a gold standard of, I feel very confident when somebody says I'm peeing all night. I was like, I think I can fix that and you don't have to take a pill and it's not a supplement. It's a,

Alane Paulley (36:07.213)
Yeah, it's published.

Freddie Kimmel (36:31.258)
It's been a win-win-win for me handing out devices to people, to friends, in as little as like three weeks. They're like, I didn't pee last night. Very, very common feedback.

Alane Paulley (36:40.908)
Right. Okay, so that's the study that I did because I heard this so much. So we used the Nova HD. So this is the machine that we used right here. And you can see very easy.

Freddie Kimmel (36:50.608)
Nova HD, this is one of the new FDA cleared devices.

Alane Paulley (36:53.678)
Yes, so start, mode switches between time and strength. And it's just like, how much more time do you want? How much more strength do you want? Like it's up and down. So simple to operate. So if you search Aura, A-U-R-A, wellness and prostate study, it's gonna come up. Like I just pulled it up on Yahoo. So we did prostate health with a 27 % reduction in size of the, let's see, I'll read it to you exactly.

Freddie Kimmel (37:02.236)
Yup, yup.

Freddie Kimmel (37:11.29)
Okay, great.

Alane Paulley (37:22.414)
benign prosthetic hypertrophy. The study published in the Journal of Regenerative Medicine and Biology Research showed an average of a 27 % decrease in prostate size over 30 days with no adverse effects. So within 30 days with this machine, we had a 27 % decrease in the benign prosthetic hypertrophy. this, 100 % of the people in it, 100%.

Freddie Kimmel (37:53.563)
Awesome.

Alane Paulley (37:54.329)
That's crazy. So, but we know this, right? You noted it. You saw it. I see it every day. So, you know, we did the study, came out May 19th, 2025. It was done at the Department of Human Nutrition and Functional Medicine at the University of Western States. And we did it with Leonard Goetz. He's a PhD in New York. So yeah, it's the, are taking it now and doing a much larger sample size and we're gonna recreate it.

Freddie Kimmel (37:57.979)
I know. Yeah.

Alane Paulley (38:22.348)
We just finished a clinical trial on 35 people for mitochondrial function. So we expect to get those results next Wednesday. I'm very excited about that.

Freddie Kimmel (38:33.042)
I'm gonna set a calendar link to call you.

Alane Paulley (38:37.838)
Yeah, so it's just very, very, very cool to see the results that we've gotten in this, to see how great it is. The study is published. We're gonna keep doing this. But if you know someone who has this issue with their prostate, there isn't a lot that they can do, right? Like it's surgeries, it's medications. There isn't a guarantee with anything. We had a 27 % reduction.

In 30 days, can you imagine if right now if you started using this today and you have this problem, in one month you could have so much better sleep, better functionality, it's incredible.

Freddie Kimmel (39:15.44)
Yeah, I mean, just sleeping through the night. It's like there's no greater. yeah, there's no greater performance drug period. Full stop.

Alane Paulley (39:22.702)
Yeah, I mean, and it's 80 % of men by the age of 80. I mean, that's a huge amount of people and we're not talking about it. And so currently right now I am gonna do a little plug. If you purchase the AuraWave, so this one's stronger, okay, a little bit stronger than this one, you can tell by the size.

Freddie Kimmel (39:25.948)
Yeah.

Freddie Kimmel (39:29.553)
Yeah.

Freddie Kimmel (39:38.556)
They look very similar, one's just a bigger unit, right? That's it, size.

Alane Paulley (39:41.43)
Yes, and so this one goes stronger. They both go very low, so they're low power as well, but they also go high enough that you could feel. If you buy this one, which is $12,000 or rent it for one month, we do do a one month rental, you get this one for free. Yeah, $8,000. And the reason that I'm doing that, the reason that I'm doing that right now is because I, you buy the AuraWave and you get this one for free.

Freddie Kimmel (40:01.939)
Wait, you have to buy a device to get the one for free. Okay. Right, you can't just rent one for a month and you get the $8,000 one for

Alane Paulley (40:09.634)
No, you rent the Oreway for a month. You use it on your body, you use it, and then at the end, if you rent it now, you will be able to rent it for the end of the month. And if you love it, you could purchase the machine and you get the Nova HD shipped to you for free. So you can have two machines. You can have one that you travel with, one that you have at home, one that you use on your family, one that you loan out to your friends, or if you have a business, one that you use in the office and one that you rent out. And I am doing this at my wellness club right now. I have a wellness club, Wi-Fi wellness club. It's been open for...

five years and I have shown that this is a profitable way of running the business of having a larger machine in the office and then allowing people to rent it out for one month, for two weeks, for one day, whatever, after a surgery, after an issue or for something like this where they did a session every day for 30 days. And it's been amazing. So I'm trying to, I'm giving away something that, and taking the profit loss on this because I truly believe that we get this technology in more people's hands. We just got FDA clearance December 2nd.

of 2025, I need to get machines out there. I want you to try it. I want you to use it. I want you to loan it to your friends and family. And I want you to see that there's something out there that could change your life.

Freddie Kimmel (41:08.755)
Mmm.

Freddie Kimmel (41:17.179)
Yeah, I love that. forgot because you guys do like a money back guarantee. You can rent and you're not locked into purchasing a device.

Alane Paulley (41:24.748)
Yeah, so you can try the machine for one month at the end. It's $850. It's $850. You're getting a $12,000 piece of equipment, brand new. At the end of that 30 days, and we train you how to use it online on your own pace. If you love the machine, you get to keep it in 100 % of that rental comes off the purchase price. If you try it you don't love it, send it right back to us and we give you half of that money back. So it's fantastic. We do have a 60 day money back guarantee as well. So.

Freddie Kimmel (41:46.968)
it's a great deal.

Alane Paulley (41:52.95)
Yeah, I I believe that if you, we don't get them back. The only reason we ever get rentals back is because they can't get the financing. And we in-house finance now, so unless their credit score is like in the trash can, we really do try to help everybody out.

Freddie Kimmel (42:01.725)
Yeah.

Freddie Kimmel (42:07.409)
Yeah, I bought mine. I rented mine. I bought it. You guys didn't give it to me. I bought mine. say that I was like, yeah, I was like, I don't want another device. But I got it. And that's, it still works like a champ. And I will say this. Here's another thing I want to really pick your brain about. Like I understand a practitioner market and I know everybody can't.

Alane Paulley (42:11.298)
Yup. Yay, see?

Freddie Kimmel (42:34.493)
come up with, the reality is most Americans don't have $1,000 on their credit card. It's a terrible, or the debt we're carrying right now as a nation is pretty high. It's pretty wild. And so I'm always, I'm very curious about how we can shift the focus on what we're spending our money on, right? I'll use the example all the time. People are bored of it, but I have one suitcase, a little suitcase. I can get all my clothes in it. I don't buy clothes. I buy health things. That's what I spend my money on. I don't own a home. I rent. You know, I've made choices in life because I think, I think

Alane Paulley (42:39.278)
Correct.

Alane Paulley (42:57.87)
Mm-hmm.

Freddie Kimmel (43:03.443)
health is really a priority for me. When we talk about like the investment strategy and like, I always think about this as a practitioner to have one in an office makes a lot of sense. Cause you're going to have people come in with acute issues. But if I'm a consumer, I, I, I don't, I, I really, should be using it all the time. I shouldn't be using it when I shouldn't be using it just when I have pain.

Alane Paulley (43:05.688)
Mm-hmm.

Alane Paulley (43:18.904)
Mm-hmm.

Alane Paulley (43:27.042)
Every day.

Freddie Kimmel (43:33.064)
Like one of the greatest one, the greatest thing, the greatest thing, the greatest benefit I've got from MagnaWave is I lay face down on the pad and I do my freaking hip flexors. I can barely have it on, I mean it is like, my god they're on fire. But because I do so much sitting that like it doesn't matter that I go to the gym every day, I can't undo that. So that's one of the fixes in the range of motion when I get up off the pad, it's double.

Alane Paulley (43:56.291)
Mm-hmm.

Freddie Kimmel (44:01.917)
I was like, man, what a great advent to have into my daily flow. But if you can get your mind, and I know it's a big chunk of money for people, I really do. For me, I'm like, pff, 12 grand, that's nothing.

Alane Paulley (44:15.342)
Because these, I mean, medical devices are, I mean, 50 to 100,000 to 150,000. If you want an FDA-cleared device that is as strong or clinically strong as mine, you're gonna have to spend $100,000. So for me to say that $12,000, you all, mean, hospitals and doctors look at me like I'm nuts. like, nothing under 50,000 is worth anything. And I'm like, then I go talk to consumers and they're like, $12,000. I'm like, look, I'm trying to make this as affordable by manufacturing in the United States as humanly possible.

Freddie Kimmel (44:25.84)
Yeah.

Freddie Kimmel (44:34.993)
I know.

Freddie Kimmel (44:43.503)
Yeah, yeah, 100%. 100%. I, I know it's a big number to wrap your head around, but at the end of the day, like things like this, it's like, yes, it's going to help with tendon and joint pain. Yes, it helps with like, tennis elbow, frozen shoulders, you know, and I'm again, I'm not making a claim. I'm just giving you, these are the things where I've had like real, if I use it, not once guys, not once.

Alane Paulley (45:06.284)
Yeah.

Freddie Kimmel (45:12.465)
You gotta do it five days a week, take a couple days off, hit it again, hit it again until you notice the pain starts to move, and then you gotta stack that with movement. We wanna restore that range of motion, restore the strength. It works for so many things, but you also, you never know, I think as an aging body, you never know the things you evade in the future. By using some of these things, it's like, I never had to have the hip replacement.

Alane Paulley (45:35.01)
Yeah?

Freddie Kimmel (45:41.588)
I'm only, I'm 48. I forgot how old I was. I always want to, I always want to rob myself of a year. I want to be like, I'm 49. I'm only 48. I've had many friends that are from my high school class that have already had double hip, double knee replacement. Like I was a soccer player. I was a crazy snowboarder. I did lots of stupid shit. Um, lots of, lots of my gen, that was unheard of when we were kids. Like you didn't have, it was like,

Alane Paulley (46:00.654)
Mm-hmm.

Freddie Kimmel (46:07.763)
But this generation, more and more, I'm seeing people have these ankle replacements. I'm like, what's happening?

Alane Paulley (46:14.872)
Well, we'll spend all this money on Botox. Like women will spend all this money on Botox but do nothing. So, and they're starting in their early twenties now.

Like if you started, if you are in your early 20s and you are, if you started using Orwell right now, you're using PMF, you're using high powered PMF, you're doing it weekly, you're working out, you're eating right, you're not gonna have any of those issues. You're gonna keep your prostate healthy. Your body is gonna function and flourish way longer than your peers. So if you're willing to do what looks good on the outside, why wouldn't you do what feels good on the inside to help your body function? Because you could be as beautiful as you want and be rotting inside.

Freddie Kimmel (46:50.149)
Yeah, I know. think about that a lot. mean, you know, watching some of these award shows lately and you're seeing this like wave of, you know, and we won't go here too long because it's an easy one to swirl in. We're watching this wave of people come in and you're like, why is it, why is it okay? I'm like, this person not, it's not they look skinny. They look like a skeleton. It looks, it's, and we're, and it's like highlighted on a runway.

Alane Paulley (47:04.92)
They can't move their face. Yeah, keep going.

Alane Paulley (47:11.822)
Mm-hmm.

Freddie Kimmel (47:17.043)
and it's on everybody's posting it as trigger porn because you're like everybody's commenting very negatively. I was like why can't we talk about this? Like where are the guardrails on... Yeah, you... My point is... Yeah, you gotta talk about it.

Alane Paulley (47:20.494)
Mm.

Alane Paulley (47:25.71)
you

Alane Paulley (47:30.222)
it though. We have to. As a society we need to talk about it and we need to talk about ways that we can start. I mean it's all decided by what we click on and what we want and what we buy and what we use and we as a society can make these changes but we have to do it.

Freddie Kimmel (47:43.893)
Yeah, I know. I know you guys have such a strong community. I'll never forget. I was driving home from, I was, lived in Jersey, my last like year in New York. I was living in right overlooking the city in Edgewater, New Jersey. And I was driving back, I worked out at the YMCA next to Giant Stadium. And I'm listening to your dad on Magna Hour. And you know, he's sending out the free copy of the newspaper to somebody, he's giving everybody a sweatshirt.

Alane Paulley (48:04.942)
Mm-hmm.

Yeah.

Alane Paulley (48:13.134)
Yeah, we still have that. It's a magazine now, but keep going.

Freddie Kimmel (48:16.76)
But just people calling in one after another, you know, just talking about their experience, real honest, really beautiful, like, community. Like, how have you guys managed to develop that within that MagnaWave network, MagnaWave Orwell network? Yeah.

Alane Paulley (48:33.834)
Authenticity. mean, look, you're gonna get what you get from me and my family and I think the idea here is when you purchase something, so first of all, let's just say if you're running a business and you purchase a piece of equipment from somebody and there's all these promises in the beginning that they're gonna help you and do this stuff, majority of the time that doesn't happen, right? They give you some marketing materials, whatever. If you're running a modality, what we've done is actually give a shit. So like.

Freddie Kimmel (49:00.062)
Mm-hmm, mm-hmm, mm-hmm, mm-hmm.

Alane Paulley (49:00.558)
I really do believe that if they're successful, I'm successful. when they hear that energy in the beginning, and then we follow through with that energy throughout the process, like if they give back to what, if they put in the energy that we're putting in, their success is guaranteed. And if you talk about like with the ORAWave, like the $12,000 for this, that's, if you were to charge $55 a session, which is what I charge here in Louisville, if you were to charge $55 a session and you were to do 218 sessions, you are paying that machine off.

So that's less than one session a day for a year. If you have somebody coming in, that machine's paid off. The warranty's 10 years. You're gonna be making profit from that forever. So for the rest of the time, there's no consumables. So for me, it's about, why don't you think about the long run here? Like, if I get this and then I pay it, I do 218 sessions. So less than one a day for a year. By the end of usually the first year, the machine is paid off.

And you're just making profit forever after that. And we talk to them about other ways to create revenue. And we care about these people. And they feel that, they know that, and that energy just, they tell their friends about it. So it's just naturally, it's been 20 years, my dad and I, and it's grown very organically. It wasn't something that we went out to say, we want to create this group. It was more like each individual person who came along, we worked with them and it just grew from there.

Freddie Kimmel (50:21.606)
Yeah, yeah, it's awesome. It's an awesome community. I love coming to MagnaCon. So I want to talk about that and just mention, which I'm so excited to be back at. It's like one of the best shows and you know, I go to

Alane Paulley (50:34.358)
You were our number one speaker last time. Yeah. Yeah. In the survey. Everybody loved it.

Freddie Kimmel (50:37.668)
I was? Come on. Alright. I'll take it. I'll take it. Well, I always do a new talk for MagnaCon. And I go to shows all the time, and it's one of the most special, it's one of the most special heartfelt communities that you go to. First of all, it's like all horse people and all animal people.

But then you got people that are like coming there because they're interested in bettering their health and bettering their position. So you've got like animals, pigs, we're working on like little lambs and cows. It's just sweet. It's sweet. And it's June, it's 10, 11 and 12.

Alane Paulley (51:15.086)
Yep, June 10th, 11th, and 12th, we do it every other year. And yeah, 500 people right here in Louisville, Kentucky. But we stream it. I think we had like 4,000 people who ended up doing virtually last time. So we stream it. You can get your ticket for that. I give away $150,000 worth of product to anybody who buys a ticket. And the streaming part of it, you don't have to watch live. You have six weeks to watch it. So get a ticket, you're entered to win. They come on, they watch live, there's workshops. This year I'm doing it a lot differently than I've done it in the past.

where we have like a speaker in the beginning of the day, but then we have workshops where you get to pick your, know, choose your journey type of experience because we're really, really, really falling back on the human side as well this year with our FDA clearance. So we have a large amount. So if you're interested in not just PMF for yourself or just biohacking your animal and other modalities and how they work with PMF, that's what we're really focusing on this year. So we bring horses in, we bring cows in, we bring people in, we bring dogs in.

Freddie Kimmel (51:57.246)
Yeah.

Alane Paulley (52:13.77)
livestock and we actually do hands-on training and it is one of the greatest things that I think I've ever done. mean the energy people leave there so excited we have so much fun we go to church hill downs. I love it it's exhausting but I love it every year I'm like it feels good it feels good to meet your people right the tribe of people who have the same energy and passion for what I do.

Freddie Kimmel (52:36.124)
Yeah, it is good. I know it's a crazy, I mean, just events I put on for one day. I'm like, my God, I'm toast. The organization, the prep, the food, like the team, you guys have a wonderful team. It's like everybody's running the show. It's really, really and truly. And everybody's so sweet there. People remember you. Like everybody's like, I remember this talk and that talk and this or you said this. And it's great. It's great. I'm really excited to go.

Alane Paulley (53:03.584)
It's magnicon.com if anybody wants to. Yep.

Freddie Kimmel (53:06.278)
MagnaCon.com go. I'm trying to get my bestie there, Caitlin, because she's a big horse person and she's been using my MagnaWave Soul Pro on her horse and she's like, I can't get it back. She like loves it. So I really, I know.

Alane Paulley (53:19.864)
She needs to come. We have some amazing research in horses that's coming out at MagnaCon, like incredible groundbreaking research in horses and cows and humans.

Freddie Kimmel (53:30.866)
I love it. I love it. Yeah, I'm such a big fan of just the technology and the efficacy. And like we've said a couple times, like really as for the most part, it's like a do no harm. Like you can't get it, you really can't get it wrong.

Alane Paulley (53:44.29)
Yeah, you can't really hurt someone permanently or do anything. You can be, can, you know, just like you can when you get a massage, you'll be a little achy after a massage. That's about the, all you can do.

Freddie Kimmel (53:54.429)
Yeah, I mean, I've made myself really extra because there is an impact to the mitochondria. I've done full, I've been on a mat, a full body mat, and I've made myself really, really tired before. Like I did too much of it and I was like, I can't open my eyes. And then the next day I was fine. Yeah, that's, that's it. You know, but

Alane Paulley (54:11.222)
Yep, that's it. And then, okay, so let's talk about that. What is, so I've been looking for these studies. When I first started working in PMF, was 200 % increase in mitochondrial function, all these claims out there with PMF. And I'm like, but I don't see any of that research. Like nobody's ever, like where are we getting these numbers from? So a lot of the mitochondrial studies with PMF have been done on sick people, not on healthy people. So I'm like, but what about like,

Freddie Kimmel (54:34.462)
Hmm.

Alane Paulley (54:39.306)
Like, I don't have any pain, and I've been magna-waving. I mean, I've been using the Orwell devices on myself for 10 years. I don't have any issues because I keep them away, you know? But what about my mitochondria? Like, I'm not ill. What's happening? So what I found is that there wasn't anything, so we've done our clinical trial, again, waiting for the results. But my belief is that we're gonna have a marked improvement in mitochondrial function in healthy people in less, in just like a month to six weeks' use. And that's what I'm really excited about.

Freddie Kimmel (54:45.608)
Mm-hmm.

Alane Paulley (55:08.258)
learning and growing and expanding upon because that's where I can say to the people, younger, healthier people, like guys, start now. Don't wait until your hip hurts. Don't wait till your knee hurts. Don't wait till you're injured. And that's what the athletes are figuring out. We're seeing in Major League Baseball, NFL, they're buying machines from us before they get injured. They're using them consistently and they're realizing that they don't get hurt as much. Their range of motion is better. Their ability to function is better. Healthy muscles need this just as much as unhealthy.

Freddie Kimmel (55:37.654)
Yeah. Let's just, I want to talk about that too, because you know, some of those guys are massive. Like a massive like 300 plus pounds, six foot eight guys. Do you need, is it been your experience with all your trainers and all your practitioners? Is it about, do those guys need extra, extra gouse? Do they need a stronger machine or are any of the devices probably going to deliver the same result?

Alane Paulley (55:44.376)
Yeah.

Alane Paulley (56:06.466)
They need a high power machine. They do not need a stronger machine. So for example, this machine right here, this is the strongest machine on the Orwell line and it's digital and this is all that any athlete needs, okay? It goes strong enough that they will feel it in their muscles. You don't feel things in your bone necessarily. when you're treating, when you're working on the foot, the hip, the bone, areas, you're not gonna feel it as much. Well, the hips you will, but.

It's all right here. We work on horses, okay? Like giant animals. They do not need any more than this. Where we see that people need the stronger machines, like the one behind me, are when you're going through a cast or a hoof, or like you wanna penetrate all the way through, but in terms of everyday use, nope, they don't need any more than an eight-year-old needs.

Freddie Kimmel (56:54.261)
And when we say more like, when we just reference each of these machines, I know there's going to be lots of people on here who are, we'll say, more of the forward leaning, higher education, the biohackers, you know, they're into the minutiae and the details. What are we talking about when we're saying like strength or how do we measure that field or in-gauss? Do you guys put that out or not so much?

Alane Paulley (57:15.692)
Yeah, we do, we we do put it out. It's very confusing though because competitors put it out too and they'll say things like, my machine's 20,000 gauss. No, it's not. Because these people have done, most high power devices have not done any testing on their machines other than internally with like a gaussometer themselves. They have never, and gauss is measured, it gets distracted by the magnetic fields around you. So if you have a computer, a phone, all these things, it's gonna make your readings off, okay?

All of our readings are done in a fully magnetic free, like a big Faraday cage where there's no magnetic field. We don't even have a person hitting the button. We have it controlled so that not even the magnetic field of my body can affect it. And then we get three dimensional readings of each attachment in each machine. So when I first started selling PMF equipment, and this has been a very big problem with the FEI in the horse world, they don't want anything over a thousand gals being used on horses. We don't know why.

Freddie Kimmel (57:49.257)
Uh-huh.

Alane Paulley (58:13.038)
But it's okay, they made up a number, it's fine. But when I first started, there was a mathematical formula, and most companies use this mathematical formula. They take the amount of electricity that's coming into the machine, how fast it's being out, and then they get some sort of number. They're like, it's 20,000 gauss, because we're dividing the energy that's going in times the coil, and we're saying it's this. Well, once you actually read the magnetic readings on that, it's probably more like 4,000 gauss, okay?

Freddie Kimmel (58:14.143)
Yeah.

Alane Paulley (58:41.91)
So, between somewhere between four and seven. So the strongest machines that we have are like around that four to seven mark. And then the lower machines that we have are still not micro Tesla. When you're talking about micro Tesla readings, you are talking about that's just very much micro circulation in the skin. When you start talking about full Tesla and gauss readings, you're 100 gauss, 500 gauss, up to a thousand gauss, all the way up to 8,000 gauss.

Freddie Kimmel (59:01.513)
Yeah. Yep.

Alane Paulley (59:10.35)
You're talking about penetrating all the way into the bone marrow. So that's where it feels really, really, it feels, you will know when you try it. I don't know how to explain it, but it is this feeling of it going all the way through the body. So our machines range anywhere from like 500 gauss up to that 8,000 gauss. Our smaller machines are right there in between 500 and 1,000 gauss. And then they go more, but you...

Freddie Kimmel (59:19.444)
Yeah.

Alane Paulley (59:38.88)
What really is the thing to think about is if, let's say you're using a machine that's 2,000 gals, you just need to go for 45 minutes or 30 minutes. And let's say you're using a machine that's 8,000 gals, you might need 10 minutes. So it's just an increase of time to get the same amount of energy.

Freddie Kimmel (59:54.984)
Yeah. And the way I tell people is like, look, there'll be a point. What's happening, and this is again, this is my understanding from years and years and years of studying, is that you're stimulating electrons within the cell and you're increasing like a potential, energy potential in the cell. There'll be a point when it can't go any higher. It's like, how wet can you get if I spray you with a garden hose? You're soaked after a while.

Alane Paulley (01:00:01.614)
Yeah.

Alane Paulley (01:00:23.028)
sponge you put a sponge in a bucket and it soaks up you can leave that sponge in the bucket all day it's not soaking up any more water than it originally did and if you're working out you can work out for six hours you got the most in the first two there is no more no more benefits that you're exactly right

Freddie Kimmel (01:00:29.94)
That's right.

Freddie Kimmel (01:00:36.479)
That's right. Yeah, I generally, find if I have the machine all the way up, like, and intuitively after like 30 minutes, I was like, I'm good. Like I'm like, I'm good. I'm going to do one tomorrow or yeah.

Alane Paulley (01:00:45.742)
Yeah, done. don't need anybody, you don't need more than an hour. More than an hour on a full body is crazy.

Freddie Kimmel (01:00:52.735)
crazy. Or I'm going to do it, yeah, if I have a coil on or if it's really hurting me, then I'm going to do, I'm probably going to grab another session like at the end of the day before I go to bed. And the other thing I found is that like, and you guys do a great job of training on this, but like, you know, you think about the way the nervous system comes down from the, from the CNS and it comes down through the neck and out, all the nerves innervate out of the spinal column. Like we want to do these upstream areas of the problem here.

Alane Paulley (01:01:02.253)
Right?

Alane Paulley (01:01:21.986)
Yep, right here.

Freddie Kimmel (01:01:22.163)
Right in the middle of our thoracic spine, have all these nerve outlets. And then we also want to work above and below where the pain was. Because where the pain is, it's usually a forcing function of some mechanical imbalance, some compensatory pattern that's showing up in a knee, but it may be the left hip. So you got to play around. Those are the two things I find where you just got to get a little bit creative, but you guys do a good job of training on

Alane Paulley (01:01:45.23)
Can I tell you a quick story really quickly? So I went to this hospital that I'm working with right now and I'm I'm creating a product with their doctors, with their, and so I fly there, I'm there, we're spending the day, this doctor comes down, he seems a little like, I don't know what this is, I'm a little worried, but he's been brought on this project to help create this attachment. And so I go and I put the coil on his back, right, and I'm turning it up and I'm on one side of his body and he's like.

Freddie Kimmel (01:01:47.816)
Do it.

Freddie Kimmel (01:01:53.834)
Mm-hmm.

Alane Paulley (01:02:13.442)
Wait, I feel it over here though, but I have the coil right here. And he's like, my gosh, it's hitting this area. Well, he had had a torn rotator cuff in his shoulder. We did not know. And he was like, I feel it. my God, I feel it right there. It feels so good. And he's like, how does it do that? And now he is like one of my biggest supporters and he's amazed by this technology because I didn't tell him, I didn't know what was wrong with him. The energy went to where it was needed.

Freddie Kimmel (01:02:21.407)
Yeah.

Alane Paulley (01:02:39.566)
So like you just put the coil on. Everybody's like, give me a protocol. I'm gonna give you the, this is, just listen, this is it. This is the protocol. Pick a coil, put it where it's comfortable. Put it on your body. I don't care. Anywhere. Turn it on, turn it up slowly. When it feels comfortable, just move it around your body. Let it go where it feels comfortable. Maybe turn it up, turn it down. You'll feel, and just, that's it. That's the protocol. That is, that's for every indication, for every itis.

Freddie Kimmel (01:02:39.776)
Yeah.

Alane Paulley (01:03:09.41)
for every pain, I don't care. You could tell me, you could make up anitis and I'll be like, all right, this what we're gonna do. It is the exact same thing for everything and the results are the same across the board because I don't need to know what's going on. The body knows. Your body takes the energy and takes it and gives it to the electrons that need it.

Freddie Kimmel (01:03:27.742)
Yeah, it's one of the, and I have a lot of tools that I love in the energy world. do. love like new fit. love direct current. love STEM, but the intuitive nature of the magnetic field, it's like, it's going to go to where you're blocked. It's going to go to where the electrons don't want to flow and it's going to light that area up. And that's what I was saying before about my hip flexors. It's like, you know, nowhere else is zinging.

But it's in the psoas. It's where it's tight is like giving me that shoot. So A, it's two things. It's like, it's immediately going to the area to create energetic flow. But it's also telling me, it's like, dude, do your hip flexor, do your hip openers, do your hip flexor stretches, lay on a ball, go help release that tissue, and do strengthening exercises along with the therapeutics. And there's no other.

Alane Paulley (01:04:17.08)
Absolutely.

Freddie Kimmel (01:04:19.274)
Like everything else I mentioned, you gotta have like a pad or you gotta stick something somewhere. It's like you don't have to take off your clothes.

Alane Paulley (01:04:23.982)
Take your clothes off, put some lotion on, stick something to your skin.

Freddie Kimmel (01:04:29.214)
Yeah, yeah, it's one of my top three technologies in the world that I've ever used.

Alane Paulley (01:04:34.51)
I have somebody I cannot wait to introduce you to at MagnaCon. Like you are gonna love this guy so much. He is amazing. And what you just said, you guys are gonna align. I think that that's my favorite part of MagnaCon is like the networking and introducing people who are passionate about the same thing. I also have something really exciting that we're gonna be doing with yoga at MagnaCon that I'm super excited about sharing with everyone. So there is a lot of research that I've been doing on dynamic movement with electromagnetic fields.

Freddie Kimmel (01:05:00.31)
Mm-hmm.

Alane Paulley (01:05:02.082)
that has been mind blowing and we're releasing all of that with very clear techniques on how to use and use it efficiently and do it at home. Yeah.

Freddie Kimmel (01:05:10.592)
So fun. Can't wait. I can't wait to be there. We're gonna close it down. I'll definitely put like our promo at the top end of the show. We're gonna, guys, we're gonna do, we're gonna do a special to get, to get this special, right? To get your free $8,000 device. We're gonna do a special calendar link and we'll put it in the show notes.

Alane Paulley (01:05:27.7)
Okay, great. That's fantastic. I think that that's, you all called there. You have zero to lose by doing this. You have everything to gain. The worst thing that could happen by trying this technology is you're exactly, you end up exactly where you are right now. So the best thing that could happen is that we begin changing and laying the groundwork for healing health and a better life. So I think that if you truly want to be better, you will schedule that phone call.

Freddie Kimmel (01:05:41.13)
Yeah.

Freddie Kimmel (01:05:54.273)
Here's the other thing you can do is you can also like, you guys got time, we'll get this right out, this'll be out in like a week, you can come to MagnaCon. And you can-

Alane Paulley (01:06:04.642)
Yes, you can, or just watch it from the comfort of your own home.

Freddie Kimmel (01:06:07.85)
Well, you could come and you can try everything. You could actually like everything, every device they have. It's a great weekend. The food's great. They have lots of events. You go to Churchill Downs and see the horses race.

Alane Paulley (01:06:10.134)
Everything.

Alane Paulley (01:06:16.878)
We go to Churchill Downs, we bus you to the home of the Kentucky Derby, Millionaire's Row, we watch races, we eat dinner, we feed you. And then Friday night, we're having a huge party. It's included with the ticket price where we have a live band and we're gonna celebrate 20 years. It's gonna be a great time. If you like great times, this is it. And then stay, stay for the weekend and you could do bourbon tours, enjoy Louisville, that we do the Louisville Slugger Bat Factory. have...

Freddie Kimmel (01:06:36.598)
You

Alane Paulley (01:06:44.418)
deals with all of the major things where you get discounts to go to the museums and do all of the fun stuff. there's absolutely, regardless, you're gonna have fun and you're gonna feel better.

Freddie Kimmel (01:06:54.661)
fun, fun. Yeah, you got me on the Louisville Slugger Museum. sounds... No, I've never been.

Alane Paulley (01:06:58.958)
Have you been there yet? You know you could get a bat with your name in it and then you can leave with it. Just don't take it as a carry on on the plane. You gotta check that bag. But it is, I learned that the hard way. I gave them all away at last Magnicon and everybody was like, ah. I was like, oh, I didn't know. But check that bag. But it is, is really, Muhammad Ali Museum is here. You know, cause we're the home of Muhammad Ali. Churchill Downs, we have a beautiful river. We have a beautiful waterfront. Like it's a really great place, especially to be in the summer.

Freddie Kimmel (01:07:03.188)
That sounds so cool.

Freddie Kimmel (01:07:07.508)
Yup.

Freddie Kimmel (01:07:28.424)
Amazing, amazing. Well, let's close it down. Thank you for your time this morning, Elaine. We can't wait another six years to do it again.

Alane Paulley (01:07:31.0)
Thank you.

Alane Paulley (01:07:37.325)
No, we can do it every year. We can just make it a yearly, an annual thing and I'll come on and we'll just have fun. And then you have to come on my podcast. Okay, well we're gonna do it. We're gonna schedule it today. All right, all right. Love you, bye.

Freddie Kimmel (01:07:45.108)
Anytime you want. Let's schedule it. Love ya, bye.