Nootropics, Becoming Limitless, and Customized Smart Drugs with Mark Effinger

The body has all the tools it needs to induce improved performance. What if there was a way we can signal our bodies to kickstart these processes, unlock your brain’s potential, and live a life that is “Limitless”?

In this episode, we brush up on Nootropics and their outstanding effects on the body, allowing individuals to optimize neurology and physiology through nutritional enhancement.

We get into the subject with Mark “Mr. Noots" Effinger himself, scientist and co-founder of Nootopia, as he relays the benefits of nootropics, his motivations for starting the company, the early and final stages of the product and its experience, as well as a little bit about his fascinating life and history.

One thing that is entirely riveting about Nootopia is their dedication to deep customization–people can get the product tailored to their physiology, preferences, lifestyle, diet, meds, activities, and more, and finetune it long after to improve customization overtime!

Check out the full discussion here.

Episode Highlights

[0.00] Nootropics’ Effect on Our Neurotransmitters

[2:33] Show Start

[3:04] Introducing Mr. Mark Effinger, “Mr. Noots" and Nootropics

[5:06] Optimizing Physiology and Neurology to Improve Performance

[8:10] Mr. Noots, His Motivations, and Before Nootopia

[17:35] Nootopia, Addiction, and Moderation 

[20:31] Higher Performance for High-Performance Individuals with Nootopia

[26:22] Beginnings of Nootopia, Brain Flow Variations and Specific Optimization

[38:50] Tailoring Nootopia to Customer Physiology and Neurology

[49:31] An Aside to Musical Theater and Spontaneous Adaptation

[59:50] Redefining Your Life as Platform for Something Meaningful

[1:08:26] The Nootopia User Experience

[1:12:07] Nootopia and Limitless

[1:14:30] The Nootopia App and Improving Customization

[1:16:42] On Long-Term Cognitive Benefits

[1:23:32] Mr. Noots on Being Beautifully Broken

[1:25:30] Mr. Boots on Addiction

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FULL EPISODE INTERVIEW 

EPISODE TRANSCRIPT

Freddie Kimmel and Mark Effinger (00:00.214)
Ladies and gentlemen, again, I get to do this work. I have the honor, I have the privilege to sit down with Mark Effinger and we're going to talk about Neutopia, Neutropics. So what is a Neutropic? So a Neutropic could be a wide range of natural or synthetic supplements or drugs or other substances that are claimed to improve cognitive performance or function, promote relaxation, boost mood, executive function, attention, memory.

Maybe people in the audience have seen the movie Limitless, where Bradley Cooper takes the pill and for 24, 48 hours, he's this incredible human being. He can do anything, make millions of dollars, incredible decisions. He's got a game in his dating scenarios. And then when the pill wears off, he feels like death. And so that's our Hollywood version of a nootropic. But what Mark has done is customized the dosage for your personal

neurochemistry and that is all done through a self-guided test. When we talk about the brain and neurotransmitters, this podcast we're going to do a deep dive on dopamine, GABA, noradrenaline, acetylcholine, serotonin, adrenaline, cortisol. So we're using these neurotransmitters or these key players in the brain's chemistry, the brain's chemical makeup, to know when we're having an on or off day and looking at these levels. This is what nootropics hold the promise of.

Do you ever have to have a bad day again? Mark says, no, but let's get into the science. Let's get into what my felt experience has been. And it's been very good. So we have these real life and equals one Petri dishes that we can work in as self experimenters or advocates of wellness, which is what the podcast is all about. And if you want to explore new Topia, you can go to newtopia.com.

forward slash beautifully broken, you can use the code beautifully broken for a healthy discount in the car. And you can take your own customized test and see how to optimize your brain. say, if it resonates, we can talk about it till we're blue in the face. There's nothing that is going to substitute your lived experience. And the only thing I want to mention is I talk about all these things to upgrade, right? A lot of times when people back,

Freddie Kimmel and Mark Effinger (02:19.682)
with a 365 day unconditional money back guarantee. That's a good signal that you might wanna try it. So let's jump in. I'm so excited for this conversation. Freddie loves you. Let's do it.

Welcome to the Beautifully Broken podcast. I'm your host, Freddie Kimmel, and on the show we explore the survivor's journey, practitioners making a difference, and the therapeutic treatments and transformational technology that allow the body to heal itself. Witness the inspiration we gain by navigating the human experience with grace, humility, and a healthy dose of mistakes, because part of being human is being beautifully broken.

Freddie Kimmel and Mark Effinger (03:05.324)
Ladies and gentlemen, welcome to the beautifully broken podcast. I am here with Mr. Newts. Welcome to my home. So, so good to be here. Thanks so much. It's great to have you. So if you were to introduce, if we were to meet on the street, we're walking down New York City. We happen to meet on Broadway in 51st. I know that place. You know that place. I had an intuitive hit and I said, I said, what do you do? What would you tell me? Do you remember the movie Limitless? Yeah. And you would either say yes or no, right? Yeah. If you said no.

I'd say, well, Bradley Cooper takes a super drug and it makes him really sexy and wealthy and successful, kind of like he really is in real life. Yes. He's crushing the game Bradley Cooper. Yeah. Big time, big time. And so I would kind of use that because that's been the most successful metaphor for me to be able to introduce what no tropics can do for people, right? To take them into a different state of being or a different performance level. And so I make the world's most powerful no tropics that are custom blended and personalized.

for your physiology and neurology. That's amazing. Among other things. The world needs that right now. dude. Well, you know, I mean, the biggest challenges that we're facing, right, are the challenges of not knowing. And because most people want a very fixed, predictable outcome in their lives. And we're dealing with so many variables right now, whether it's economic, whether it's spiritual, right? There's a fall of the church right now is big, a lot of people or

You know, right now, economic is equal to what we're doing to the environmental impact. And then our health is a byproduct of all of those stressors. The fact that we don't know how to manage adaptogens. We don't know what our oxygen levels are and how to manage those. And then our toxicity is building constantly. So how do we put ourselves in an environment or a state where we can optimize our neurology to make better decisions, optimize our energy to execute on those decisions?

and create inevitable success for ourselves. Yeah. So when we met today and we sat down, I said, you know, before we jump into this interview about optimizing cognitive function, let's get you on a system that I have called HRVV scan. We looked at your predominant brain wave states, heart rate variability, your nervous system tone, the energetics running through your body, and you pretty much blew it off the charts. Can I say how old you are? Do you know? Yeah, So you're biological age is 60.

Freddie Kimmel and Mark Effinger (05:32.014)
And your gerontological curve, how you're aging against 10,000 other people was almost 32 years younger. It was really incredible. That must be as a result of lifestyle. Some of the things we're going to talk about today. How do you feel about scoring like that on a biometric system to give you a little feedback? It's funny because I've been doing testing, blood testing and, you know, urine and skin and hair and the rest for years now. Yeah. As a byproduct of doing what I do for a living, you kind of want to be the beta white rat.

Yes, you do. And so before I take it out to anybody else, I want to make sure it doesn't kill me. And so I've had a lot of this data, right? But really to see it through another eyes, another set of eyes and another technology. Like I thought for sure when you hooked me up to that, was going, dude, dude, no, I used to work for some Scientologists. know what the E-meter looks like. No, but this was so much cooler. Yes. So yeah, I love that. So thanks. One is we talked about Strengthfinder for a moment, right? Yeah.

about this book, test that you take that kind of quantifies your strengths against your weaknesses so that you can actually focus on your strengths because in exercise, your strengths are what make you powerful and give you the success that you want in your life. So that was really cool. But what's really neat about this, right, is okay, so what if I knew what my strengths were? What if I had some confidence in the things that I really am a rock star at or at least could be a rock star at? What if I had the biochemical analysis?

that said, by the way, your neurology and your physiology align with this strength really well. That's another order of magnitude of performance. Yeah. and it gives you a really... when you're saying all that, when you have an understanding of that, it gives you such a pyramid, you have such a strong base to build off of. Again, this idea that we're going to... we will change the world, we are changing the world in the process of. You know, the idea of...

When we're looping back in, can visualize the performance. can see that you're a high performer. You know, we met on the street, we introduced, you know, what you do for a living. There's always a little bit of a pain to power scenario. A Superman, you know, did your planet blow up and it was earth that gave you superpowers. I've always been particular towards Batman, you know, cause he's just a normal dude making use of these incredible technologies and skill sets and

Freddie Kimmel and Mark Effinger (07:54.126)
Yeah, the latest Batman movies, he really gets his ass kicked. Right. know, which they never did in the past. Right. But I'd love to The Chris Nolan version is one, right? Yeah, I mean, from my perspective. Yeah, like four Batman's in, you're like, this guy's not going to make another movie. Right. We have to reboot. But if you would offer us, like, you know, there's always a reason people find themselves committed to a mission so wholeheartedly and 2000%. I'd love to hear yours if you'd love to share it. So I'm going to avoid a lot of redundancy.

Because I want this to be a fresh perspective on this. So my wife and I had three absolutely incredible children, born at home, a hot tub, a birthing chair and a couch in front of the fireplace. And on the last one, she tore a little bit. They actually handed me snips before that and said, you want to cut your wife's vagina? And I said, no, I don't think I want to cut my wife's vagina. I like the vagina like it is. I'm not going to make origami out of my wife's vagina.

And she tore a little bit and they, the midwife, right? Again, all natural health, right? Handed her four oxycodone and the love affair began with oxycodone. So, and I don't have to go into the details. I think we've seen enough on TV about the Sackler family and you know, and what oxycodone and oxycontin have done to devastate the world. 10 years later, after she was in full blown addiction, she committed suicide on that same drug. So it's 2008. So I...

felt once I had a bit of a biochemistry background, I've been doing chemistry since I was six. And I don't mean that like, you know, building a volcano in kindergarten, you know, like that used to be a thing by the way. Yeah, it was. I didn't do it, but I did. I think others in my school did do that. Or there's Mentos and Mentos in the end coke, right? Exactly. And so so we still at PR web, which David McGinnis of Newsworthy.ai. So the founder of PR web.

had such a great company culture thing that he would do. We would go out in the parking lot every once in while. This is in Ferndale, Washington. And we would put a bunch of bottles of Coke and do Mentos and Coke. That was like a break that we could do from writing press releases. Anyhow, so I took that background in chemistry and then I built a human growth hormone precursor supplementation company back in the 90s. And so I'd gone through that and I had my own health crisis prior to that.

Freddie Kimmel and Mark Effinger (10:17.9)
And so I kind of knew what it was like to be in crisis, to come through the crisis better than before, not just as good as and then to be able to look your perspective on life. talked a little bit about yogis and kind of observational like active observer state. Yes. Right. Where you see yourself, you see the situation we're in, right? And you're able to observe it without having that need to control it or need to manage it. Just being, you know, like I'm actively observing it and I know that the outcome is going to be whatever the outcome is and I don't care.

What I care about is just being present and loving and doing those things. Right. Yeah. So we fast forward to 2008 and I'm watching them put a six inch needle in her heart to try to restart her body after she turned blue. And so my, I had to, I was tweeting at the time actually. And that was my like, how do you manage this? How do you, you know, this love of your life is down there. And so you transfer that what could be anger, frustration, legal, whatever, right. And you transferred into how am I going to make sure that nobody else has to go through

this agony and the anger and the loss. And so that comes to... I played with Neuotropics in early 90s. I had done a couple of acetylcholine esterase inhibitors and in fact, I spoke with Dave Asprey on this. So funny because Dave being the coffee man, And I think one of the first things out of my mouth was, yeah, I tried to get people off coffee. These engineers at Intel, I tried to get them off coffee by using acetylcholine esterase inhibitors. And it's like such a...

Great gaffe that I did, know, cause Dave the coffee man, you know, danger Dave, you're cool man. I love you Dave. Yeah, exactly. So I took that, the same thing and going, hold it. I realized that I could control neurological performance with this one little component, right? Don't let the acetylcholine break down, keep it flowing in the synapse and you can do some miracles. You can actually do some cognitive miracles. We saw the performance of these Intel engineers dramatically increase and they didn't go through these big waves.

Right? So it's really, really powerful. Very much like what, you know, originally what Dave did with Bulletproof. Yeah. Right? You mitigate the caffeine rise and fall by using, you know, butter and fats and right. Or theanine. Still doing it. Yeah. Yeah. Exactly. doing it. Yeah. You know, it's my one cup of coffee in the day is some fat coffee. That's exactly. all I need. Right? So until now, until now, we'll get into that. So the thing was, so David, such a neat guy, he came and flew his jet down.

Freddie Kimmel and Mark Effinger (12:45.39)
picked up me and my kids, flew us to Blaine, Washington, which is right on the border of Canada, showed me this house overlooking the ocean and said, here man, I got you taken care of, go do the thing that you need to do to go make this better. And for three years, four years, I just formulated stacks. I took molecules and paired them, starting with pyroglutamic acid was the first one that I knew, because I knew it from the past.

but it takes a lot of pyroglycerlic acid to get an effect and it puts a pretty heavy drag on your enzymatic system in the brain before it actually converts to the neurochemicals you need to process. And during that drag period, the challenge is that your state changes and it goes down in performance. And then once it comes out, you pop up out of it to a higher state. But that downstate was something I didn't want to deal with. So I started pairing these molecules. I started sending them to

these really bright people. had about 400,000 customers in my, I had a software company at the time doing brainstorming software. So I was paired with the founder of Century 21 Real Estate. We made this really cool software that helped you think laterally, creatively. All the big companies used it. So my friends at Genentech and my friends at Nike and Grey Advertising and Widening Kennedy and Apple and the rest, I just sent them tubes of, I marked tubes of shitty tasting powder. Amazing. Try this.

and tell me how and they built online database. What was the gag factor? Right, That was it. David actually, we go to lunch once a week or so and and he said, Mark, the only ways that this wakes me up is that it tastes so shitty, you know, right, right? Just like crabs gonna wake me up. Yeah, it is a gag factor. But over time, I started finding these pairs and then pairing pairs with pairs to the point where we got some pretty good performance. And then one day, one morning, my son and a bunch of his friends had played music all night.

They had little studio room in the back of the house and they played music all night till like 4 a.m. They come into my bedroom at 10 and they go, dude, we need some of Jesus juice. That's what they called it. Okay, which was my, you know, my like as I was concocting this stuff, I realized there was no way I could fit it in a pill and I didn't want to do five or 10 pills. I wanted to have something that people could take reliably and get a predictable outcome. Yeah, at this point, I had done almost 3000 formulations.

Freddie Kimmel and Mark Effinger (15:09.112)
So it's like, you know what mean? You beat your head and you're going, I'm not going anywhere. This is not going to make any money. This is just something I want to do. And so that ended up, I made up the Jesus juice, but I made one molecular change to the Jesus juice and I gave it to them. And they came back 40 minutes later, stormed into my room and go, dude, we just wrote a song. We haven't written a song in four weeks, let alone, you know, 40 minutes. This stuff is amazing. Keep flowing. Right. And then they wrote like three or four more songs that day. It was incredible. And so

my son Dustin and his buddies. And so it was kind of like the aha moment. And then I was on a date in a bar in Bellingham on an online date in a bar with a real estate agent and a little tiny bar. Bellingham is a college city in Northern Washington on the coast. And she goes, Hey, there's the guy at the bar. He's my ex-boyfriend. You should meet him. He's one of the lead photographers for Sports Illustrated. Cool guy, Brit, right? About 6'4".

Yeah, and he comes and sits down and we have this incredible, you know, we're a lightning conversation. We kind of forgot about her at this point because we're such a great conversation and he goes, hey man, I'm flying out tomorrow. Hey man, I'm flying out tomorrow. Whatever it is. Yeah, I'm not going to even try it. I'm not even going to try it. We'll go back to that. Put a pin in it. Yeah, thanks man. And he said, I'm going to go shoot Blade Runner, know, the Pistorius, the runner, the sprinter with the carbon fiber legs. Yes, I know. And he goes, and this is before he killed his girlfriend and all that,

And he goes, but my ADD is killing me. said, dude, I think I got something. Tube of powder, Generic tube of powder, no markings on it or anything. And a capsule I developed as well. And I said, why don't you try this? Don't chug it, sip it, because it's kind of powerful and just mix it with, you know, bottle of water when you're over there. He texts me from South Africa and says, dude, this shit is the game. He goes, how do I get more? I need to have it. I guess because there were 20 handlers.

trying to tell me my job and I got the shot anyhow. Because I need more of this stuff. And then he would just call me over and over and over and for about four months. And finally, I relented. I answered the phone and said, what do you need? And he goes, said, Mike, what can I do for you? He goes, dude, he goes, I'm to drive up. It's 30 minutes. Is that enough time for you to make as many tubes of that stuff as you can? I don't care what it costs. I care what I got to do. And then we met at a restaurant and we did the deal. It was great. he's a super great guy. He's now a professional sailor.

Freddie Kimmel and Mark Effinger (17:34.19)
those guys. Very cool. And so that kind of gave me the hope that something can happen. And then I moved back to Vancouver, Washington. I started spending weekends once every five or six weeks. I would go to a rehab clinic in Astoria, Oregon, and I would start working with people that were coming off the paddy wagon that were wasted out of their minds on meth or coke or heroin or drunk or whatever. I'm into this rehab center. And my whole thing was I asked her studying addicts.

I have a sister that was a heroin addict for over 30 years and then seeing my own wife go through that experience and some of her family as well were alcoholics and so my own family and I know what it's like to do drugs. You know, I did drugs as a kid when I was young and so I kind of knew the destructive potential as well as the entertainment potential. mean, right? I don't deny that and also the performance potential like with psychedelics and what you could accomplish on those with the right dosing and the right environment.

So, know, before I was 20 years old, I'd done all these experiences and had some remarkable outcomes. So I knew the potential, but I didn't know how do you moderate that in a legal environment? How do you create that? So I created the legal thing and I started working with these addicts and my questions to the addicts after we got them clean enough that they could be, you know, they were lucid was why didn't you do this earlier? What are the big restrictions in those things? And they said, well, it's embarrassing. It's gonna be.

you know, 12 to 24 weeks. It's expensive. I'm probably going to lose my job. Right? I mean, they can't fire him while they're there, but they can make a case when they come back. And then I'm going to be addicted to something anyhow. I'm going to be addicted to some of the meds I'm on or whatever that make me feel like crap or or that make me lose my personality or I don't feel right. I don't feel me. And so I said, what if I could do something that was very fast, say 72 hours or less?

maybe a week if you're in a really, really bad shape, know, you got to go to detoxification while you also replenish your neurochemicals, so you start feeling good. What if it was inexpensive? And what if when you were done, you weren't addicted to anything? And what if you've actually felt better than you did before you came in here? Like better than your best highs you were experiencing prior. Instead of chasing a dragon, right? You're chasing success and chasing your life. And that was the kind of first foundational piece.

Freddie Kimmel and Mark Effinger (19:58.882)
which led to if I could help you think better, if I could get you to think clearer and I could give you that energy to execute, you could probably have a taste of success. Whatever you define that as. It doesn't have to be money, it doesn't have to be sex, doesn't have to know, whatever it is that's special to you, that's meaningful to you, it could be a relationship, it could be being clear about, you know, having better perspective. It could be overall happier, it could be more motivated.

whatever that success looks like to you. And so that was the thing. And so my journey then became, okay, I originally wanted to get people off drugs. Well, that's one level, right? But what happens when you're not an addict or not, you you're not weighted down by some of those neurochemical challenges, what can happen? And so the people that I was, those people on my test case started becoming customers. And my first big customer outside of Mike, who was great, the sports illustrator photographer,

The next one was the guy that started the first big file sharing company in the world, whose best friend also happened to be the guy running one of the largest social media companies in world. And they fell in love with this product and it was great. And they started spreading it around to their friends and those things. So we took these high performance individuals and gave them higher performance without burning them out. It wasn't a caffeine rush. It wasn't a drug high. It wasn't something that depletes neurochemicals.

It was something that enhances neurochemicals, helps regulate the flow of them, helps do some age reversal in the body as you saw on the test. And also improve their connectivity with themselves so that they weren't having an out of body experience, right? They were having a high presence experience and that's a game changer. When you can walk into a room and the people that you're interfacing with, you have a better sense, even if it's like an intuitive sense of what they're thinking or what they need.

Right? Or what's going on? Like where the tensions are, where the, you know, the choice point is for you to be able to diffuse the tension and create harmony. That's a really powerful thing. And I think that's one of the unspoken areas that neurotropics and some of these brain enhancement solutions can provide. I think, I mean, what I'm hearing you say and from, I'm imagining people hear this at home. They're like, that's probably my number one pain point in life is that

Freddie Kimmel and Mark Effinger (22:22.386)
in relationship, in community dynamic, I don't feel like I'm allowed to experience the joy I know this moment could be the presence because there's drag, there's fatigue, there's brain fog. You know, we've just went through, you know, two and a half years of a new experience that the planet never had before. And there is a residual effect. And I'll tell you right now, as you're saying this, I was like, man, there are days when it's just, it's tough.

You know, to show up and do the thing that you're trying to pull across, not across the finish line, but you're trying to almost birth something into humanity. You want an awareness of, and it takes so much energy to guide something, especially when it's new. Yeah. Oh yeah. Giving birth to all the moving parts. My God. Deliver that. The unknown, the unknown moving parts. Yeah. This is my 19th company, 18th or 19th. Anyhow, so it's, I've done startup after startup after startup after startup, and then I've advised a much more.

and have worked on a bunch more and have raised money for a bunch. And those moving parts are so unpredictable. The thing that you wrote the plan for or that you thought or you got super excited about, you got your dopamine rush from suddenly has to pivot, right? Is the term that VCs and angels investors use to become something valuable enough for people to engage into it and make sense. And sometimes it hopefully it's a pleasant surprise. The pivot becomes something.

It's not just economically viable, but also spiritually viable. You know, it's meaningful to you. But yeah, those variables, which the more, not just the more successful we are, the more engaged in life we are, the variables increase because we're actively doing more. We're infecting more people with our vision and our passion and we're giving them hope. Hope and all is huge. And so that suddenly can take us down these roads that are

Very unpredictable. know you've had your own health crisis. Lots of fun there. That wasn't written into your plan. When you were eight on your bicycle, you didn't see that coming, right? Yeah. But I think what and thankfully you didn't just resign and say, fuck it, I'm out. Yeah. You said, hold it. There's got to be a solution to this. Knew it. Yeah. I knew it. Beyond a shadow of a doubt.

Freddie Kimmel and Mark Effinger (24:43.798)
I've become increasingly aware of the way environmental toxicity affects my body. Now in the past, I've tested high for mercury, lead, cadmium, glyphosate, and mycotoxins from mold. Now I know what you're thinking, that is a full bucket, and even worse than the list of toxins was the fatigue, the neuralgia, and the brain fog due to the burden on the system.

So luckily, I was introduced to the Ion Cleanse Foot Bath by AMD at a wellness conference. The system uses both positive and negatively charged ions to help eliminate these harmful toxins from the body. So my N equals one experiment? After four months, I've watched most environmental toxicity fall by more than 30 % through diagnostic testing. So for me, this is a win-win. The Ion Cleanse by AMD is a fan favorite of the podcast because it's safe.

It's effective and it's a non-invasive way to cleanse and purify the body. So as a special promotion, Ion Cleanse by AMD is offering a free 15 minute consult where you can explore your personal needs to see if this technology may be the right solution for you and your family. So schedule your free 15 minute phone consult by selecting the link in the show notes, my Instagram at freddysetgo or freddysetgo.com. Friends, this is a heart centered company.

The support team is amazing and they offer a 60 day, 100 % money back guarantee. That is zero risk for the customer. So if you're ready to purchase, visit www.amajordifference.com and mention the beautifully broken podcast is your referral source. Namaste. You know, one thing, just cause I've, I've experienced some of these altered States from your product specifically from these wonderful nootropics.

Yeah, I know right here on the table. I want to just call out like brain flow in my morning coffee because brain flow, baby. Brain flow was an absolute game changer for me. I actually jumped on the system, the HRV and I showed Anthony a screenshot and my gamma was at like 48%. And I didn't feel, you know, a lot of times when people are in high gamma, you can feel like it's almost too much control. was like,

Freddie Kimmel and Mark Effinger (27:00.03)
I texted him, I was like, I feel as right as rain. It was like day one, day one. was so, quick. It's so funny. I'm like, why am I not doing that every day? The human condition, right? We accountability. We need a mirror. need to do this for me. For me, it's in community, but tell us a little bit about the variations of people. They have options within Neutropics. Yeah. That's utopia. Right, right. Right. So the birth of Neutopia, which gives a platform for this conversation. Yes.

So the birth of Nutopia came from, I had a company called Web Nutrients and I'm working with these high-end executives and individuals and a guy named Brad Costanzo, who's an executive coach, life coach, incredible man, had been a customer of mine since the beginning, since 2012, when I just started opening the doors and saying, you know, here's some stuff available that might be interesting. And he did the first podcast with me. fact, coming back from the rehab center, I parked my car beside a Safeway store.

and he had like four five guys in a room and they're going, okay, we need to get the lowdown on what this stuff is and I had no idea what you know, like podcasting wasn't a thing for me yet. Yeah, right and so it's just but he did that. So we fast forward to just a couple years ago and I think it was in April and he just bought his most recent order of what is Nectar X now. He cracks it open, he pours it out, he takes a shot of it, he puts it on Facebook and the thread goes forever, right? The comments? Yeah.

And everybody's going, what about this or what about this product or what about this company or what are you guys? I do all these things, man. You guys know me, right? I'm all about performance. Because this is stuff that works and it's custom made just for me. And these guys care and they love what they do. They're impassioned with it. They want to change the world. I do this stuff, right? And one of the guys that saw that was Matt Glant. And Matt Glant, the CEO and co-founder of BiOptimizers. And then he gave me a call a couple of months later. So this was in July.

and he and Andy Wilkinson, the COO of my optimizers, we got this call. I didn't know that Andy's in London. I just know he's British. These British guys are always the guys that help launch my companies. And we literally, we're gonna have like an hour conversation, five hours later. You know, it's like 3 a.m. for Andy and you know, we're closing it down. And one of the first questions he asked, goes, you want to sell your company? I said, no, no, I don't. I got a mission. I was called to do this. I can't get rid of this. And it's not like

Freddie Kimmel and Mark Effinger (29:25.46)
I want to protect my baby. don't want anybody else to have it. was I want everybody to have it and I don't want it to be shut down and I don't want it to change so much that it becomes, you know, more. It doesn't do the thing that it was called to do. And he goes, great, let's talk. That's what I want. I want somebody who wants to play for a long time. Great. And we started riffing every week and then he said, hey, I've got an idea. Why don't we do a test? Why don't we try something? Why don't we refine any? He bought.

Thousands and thousands of dollars of the product every month Sometimes every week. Hmm, and he tried him and then he did it He built a he's really good at spreadsheets and data and he started compiling and going okay this Made me feel like this this helped me perform like this. This didn't work for me very well I need to tweak it or I need to exclude it and try something else and he just did that with all of our products We had like 32 products at the time. Mmm, so or at least 32 skews. Maybe we had 20 something products

And at the end of it, he said, here's the deal, man. I got nine of your products that I know that I can combine that I know work systematically to give me various states of performance. What if we, in order to not ruin your brand, if things don't work out, in order to make it so that you're protected, let's give you a moniker, Mr. Nudes. Let's give you an icon and let's use a vocoder to hide your voice. And let's do a podcast and let's build a new thing called Newtopia.

is that right? mean that's respect because I've done this is again not my first rodeo when it comes to company mergers and I've never had anybody talk in such loving terms nor more concern for the long-term outcome of the business. Whether by optimizers decided that they wanted to keep playing in this arena or if they said nope we want to give it back it's not working for us and we did a podcast Matt, Wade T. Lightheart, the other co-founder, fantastic dude. I've had Wade on.

Awesome, yeah. Amazing human being. he's the best. He's the best. Amazing human being. And you talk about big hearts, You guys have all, everybody you mentioned has called in something great into the world and the universe and taken an idea and put it into a physical form that's quite profound in a space which is flooded with other supplements and products. Everything's been a standout. You know, kind of one of the high watermarks that we have is got to be either first in class or best in class, hopefully both.

Freddie Kimmel and Mark Effinger (31:48.638)
Although we're happy being a fast follower. If a company comes out with some innovative thing that we feel that we can help, you know, either promote or make it bigger. Like, you know, I give huge props to Four Sigmatic and to Mudwater for helping make mushroom drinks viable, right? Great folks that do, they do great work and M2 Ingredients and you know, the people at Om and all the folks that have done that. I think that we have something really special in, you know, our new Collagenius product.

But you know, let's just go back there. So the deal is what people don't realize, two things, right? We have a scale called sick to superhuman that we developed, which is a process for people to understand where they are physiologically and neurologically broken or weak, and then the steps you can go through to get to superhuman potential. So that was one thing, and that was something I developed over the last 20 years almost now of figuring out that, and where I came into it was, I called it,

Creativity to productivity. Being a hyper creative and inherently ADHD, which is an entrepreneurial phenomena, right? Yeah. As your test showed. Right. Right. pointed out the high frequency, low frequency, very low frequency. Our entrepreneurs are always dominant in this high frequency band. Exactly. And it's really wild. And it's the people driving the bus towards something that's new and not yet birthed into the physical. One of my old business partners, no longer around, but great. He was a great guy. Wyatt Starnes was his name.

I loved and hated him. There's actually, I did a post on Quora where somebody asked a question. My co-founder can no longer perform for the company. How much stock should I give him? Or when should I give him stock? And I said, as soon as you get their source code. then, then geek joke there. I did geek humor. And so, but then I wrote about how Wyatt took me and nurtured me from being a B player to an A player and gave me the guardrails and guides, but

And he died of throat cancer just a years ago. And I wrote about that and you got, I think I got almost a million responses so far, 800 and something thousand people responded. Wow. But not because I'm a great writer, but because Wyatt was an amazing human being and his loss was a huge loss. But he said, look, man, he goes, because we were co-CEOs of the company. We found it. We had a laser technology company. And he goes, I don't know how to say this, but eventually one of us is going to have to drive the bus. We're both driving the bus right now.

Freddie Kimmel and Mark Effinger (34:15.134)
I love sharing it with you, it's great. But if you're okay with this, I'd like to take over the lead role on that. can shift once in a while. might even lean over and apply the brakes but one of us has to drive it. He goes, the problem is, is that we're going around a really rickety curve in a South American, you know, hillside and we got some wheels coming off and all kinds of stuff and I've got a little bit experience on how to get the wheels back on and how to make sure we don't run into cars, you know, oncoming traffic. It's great. It's really important. So...

Back to the real stuff. That's a great mic tilt for you, by the way. This one right here. Where am I going in and out of like, no, no, you're great. You're great. But there's this warm, like fuzzy, like heart centered hit when you do a mic tilt. Awesome. We're doing, we're doing it for people that are not watching this on video. We're, recording on a zoom H four and we're, we do handheld mics. It's called an SM 38. It's actually what Tim Ferris uses.

fantastic. And it has the potential to just have this incredible warmth that other mics don't have, but it's handheld, so it feels a little old school. Right, right. Yeah. That's great. Yeah. So we're not going on Rogan this week? No, not this week. Those mics are wonderful. Yeah, yeah. Yeah. I'm picking a couple of those up. We're doing a new podcast studio up in my office. So the deal is, is if you knew that you could, if you knew what your states of performance were, right? If you knew the various states of performance you needed.

you needed the loving connection state with your sweetheart, right? Who I actually met yesterday. You need your connection with your lover. my God, huge. And like she said, she said, I can't take a focus for us or a focus savagery and be intimate. Right? Yeah. Because it doesn't, doesn't, that doesn't work for me for intimacy. It works really great for getting shit done. Yeah. It doesn't work for intimacy. So if you knew the states, if you knew that you could program the states that you needed to be in to perform the best for the thing that you have to do,

Yes. Whether it's an extended focus or whether it is heart connectivity, whether it's spiritual domain of meditation or right looking inward. If it was writing and creativity and you wanted to have lateral thinking all over the place, right? If you're whiteboarding a strategy session and you need to really be kind of linear, but you need to pull things from the past and you need to pull different data, right? How do you program that? Yeah. And then how do you set the stage for that? So what we did and what Matt's brilliance, you know, one of his many brilliance

Freddie Kimmel and Mark Effinger (36:37.596)
in this was pulling together these disparate things that I was making products for people based on their neurology and physiology and shipping them to them and they were using them for that thing but they oftentimes they said well this is the only you know they didn't know that they could have other states that were applicable to their lives and I didn't know how to share that because I didn't you know I hadn't defined it like that when and that's what Matt was so great at was here you can actually accomplish these different states and you can program them and you can have

custom-made stuff that will get you there faster or get you there better or keep you there longer or get you a higher evolution of that state. And here's how to do it. So we put together nine solutions for that originally, now we're at 10 or 11. And the whole idea was state change optimization. So you can go from being loving to highly focused to being highly creative, right? To sleeping better, to detoxing, right? To setting a platform so that when you want it,

change state, you can change state faster, better, more elegantly. You can do it without disrupting the previous state. You can just flow into a new state, those kinds of things. So that's what Newtopia has accomplished. And I think it's our proudest moment was seeing these super high performing individuals. We work with, you know, with some sports stars and Hollywood stars and high end folks. that's why they come back again and again is that they say, this gets me into that space I need to be in to do this thing.

that's either really hard for me, like it's something it's not inherent to me or that I'd love to do and I take it to another level. Like that strength, they find that strength and they go, cool, I'm gonna rock star that strength. Yeah, I like framing it like that because you you said a couple of things. You said it's that thing we have to do that we're called to do. And sometimes it's like catching lightning in a bottle to be able to... What is it? Is it the perfect night's sleep? Is it hydration?

Is it me being outside with full body sun exposure? Is it my elite diet? And still sometimes we do all those things and it comes up to the moment and you're like, I wish I had a little more in the tank for this event. You know, I think it's really good to frame it like that. And that's for me, that's what this solves, you know, because we're living in a world in which we've engineered. I don't know if you agree with me or not. The idea that we're living in this world that we've engineered this like,

Freddie Kimmel and Mark Effinger (39:01.802)
high performing deliverables like gold star quarterback, super cowboy millionaire personality that we sort of, that we believe we always have to show up as. Gary V 101. I mean, right. Come on. And it's hard to achieve that. And then there's like, when you're not hitting it, there's like shame around that. I'm like, I'm watching Gary V do this all the time and he's got 18 companies and a billion dollars in the bank and he's optimized his Bitcoin accounts and all the things. Right. But

for the human being to like, to frame it for everybody at home, speak to me a little bit about there is a design element in which we are asking a lot of the human bio-energetic field, the brain pulling things in creation. Frame that for me, like the idea of like, there's the entrepreneur, there's the stay at home mom, there's the grad student. Like we always got to meet people where they're at. So there's always, I just want to frame context for people in this as we start talking about optimization.

It's really like 18 podcasts that I just. I love it. I love it. Yeah, yeah, I'm in. I'm in. So it's so great because those are the big variables, right? And a couple things. One is we address that upfront. So when you come through our process of engaging, the first thing we do is a neurochemical analysis. Yeah. So you click a button, it takes you to analysis free tests on the website. And what it does is it takes a lot of data that Dr. Braverman actually had started collect that basically says,

here's the neurochemicals that you're dominant in. Are you dominant in dopamine or serotonin, right, or GABA, right? And then that allows you to kind of have a baseline reference point and allows our customization team to also have a baseline reference point. Do you ever have people do neurochemistry or do neurotransmitters and be like, well, actually here's what my lab showed me. Yeah, yeah, yeah. We have everything from 23andMe tests come to us to hardcore, here's my 10 separate six month.

and know, lab reports on all these different characteristics. Because we have, you know, we have hardcore biohackers that are clients of ours. And again, they're clients because the customization, personalization aspect of it allows them to, and some of these people are so, they're above my pay grade. And thankfully, right? They're great, they're great contributors to what we do. And because we aggregate that data, you know, we've got one of the top AI guys in the world on our staff, and he's manipulating data at an amazing rate.

Freddie Kimmel and Mark Effinger (41:26.654)
And so, and then we have, we have like, you know, I don't know if you know, we have a whole biochemistry lab in Bosnia that is a part of Birch International University. And we have seven PhDs and nine PhD candidates that only work for us. All they do is do tests for us full time, 24 seven to optimize our technologies, make the molecules that we work with, figure out which ones are the best to do this performance thing. And then they test them to validate it.

So we're not just throwing shit at the wall and hoping it sticks. really impressive. It's really incredible. I feel really again, really fortunate. Yeah. Thank you by optimizers for. Hashtag show me the science. We've got it. Yeah. And for a guy that is like yourself, right? That's so science backed and science, you know, like I get it. I have this experience. Let's go validate that experience or I got the science. Let's go see if that science translates to experience, right? Yeah. Because you've got to play with those two sides.

So let's say you're a graduate student. Now you're working 20 hours a day. So you're getting insufficient sleep. You're doing a lot of cognitive processing. You need to be storing stuff in memory because you're to have to recall it for testing and other things. And you also need to be flexible enough to be able to have the dynamics of life. You're going to be subject to a bunch of stress. So your adaptogen levels are going to have to be really high and oxidative stress is going to be there as well. And you're going to start building some pretty serious detritus in the brain that you're going to need to clean out.

Every night, you know, the brain cleans itself out, right? Yeah. The lymphatic system. Right, right. Yeah, it's great. So it changes in size. It opens up, right? Cerebral spinal fluid flows by the capillaries and it drags out all the ATP poop, right? That's coming out and gets rid of some of those, you know, this beta amyloid or amyloid beta proteins and tau proteins and gets them down through the spinal cord and out the body. But if you don't process that, if you don't get sufficient sleep or you don't accelerate it,

We have an accelerator called mental reboot. a PN mental reboot that accelerates that process. You're going to start building up these toxins and those are fighting all of the things you're trying to accomplish. Yeah. Right. Cognitive performance, memory, Lateral thinking, vertical thinking, focus, all of those things are subject to that mood, happiness, delight, right? Who wants a shitty orgasm? Nobody. Nobody wants a shitty orgasm.

Freddie Kimmel and Mark Effinger (43:52.224)
So, mean, that's going to solve a lot of wars right there if we can just like up that bar. Exactly. Yeah. And this is not pie in the sky bullshit. Yeah. Right. I've taken vitamins before I've taken no tropics before this is real. mean, I couldn't be in this thing if it was putting a couple of nutrients in a, in a cap and you'll notice you'll notice. Yeah. Let me know while we're taking a sample from the table. I've been waiting because I literally have had this, I've been doing this fun.

detox protocol with this cool dual strain amino acid called a Meramide for a month. It's supposed to remove 80 % of the mercury from your central nervous system. And I, I feel it. So it's kind of a mercury retrograde. Yeah. Boom went there. That wins the podcast. So one thing you'll notice is that the capsules are made of layers of different pre mixes and substrates.

finished with a gel, which is actually an oil, D, K2, typically. We've got a bunch of others. We got some Coquitane and Ubiquinol and Ubiquinol ones as well. But the reason that they're stacked like that isn't for the cosmetic benefit. They're stacked like that because when we custom make it for you, we take your profile. You told us how old you are, what sex you are, what your eating habits are, what your stimulant, you know, preferences are.

Those things and then you had a bunch of slider, you had five sliders and said, here are my goals. I want to be more focused, but I want less anxiety. I want more relaxation, but I also want to have the energetic enough that I can accomplish things during the day and I want my hormone levels to be restored. Okay? We do all of those factors and so we program them into the caps that we make. Based on what that caps primary purposes. Okay? This is an upbeat. You probably recognize that. I'm on that right now.

It's super good for like for podcasting or for creative work or for when you're looking for verbal fluency. This is a great this one with a brain flow are fantastic. Hence the reason I have a brain flow. So what you've got is a cap that has these really fundamental characteristics. Most people, most people, not you, but most people have a tendency to be low on certain primary elements that would fight the performance of a nootropic.

Freddie Kimmel and Mark Effinger (46:16.542)
So there may be their adaptogenic response is off because they've got a lot of stress, right? So they've got cortisol, know, rushes and flows and you're constantly fighting that or it's eating up the serotonin in your gut. Okay, so then that's going to affect the vagus nerve. It's going to affect the serotonin in your brain and suddenly you're just not feeling mood stable. Yeah, we're happy or positive or optimistic, which is super required for any kind of follow through. You've got to be happy and optimistic because you can't rely on discipline to get you there.

as we know. you need drive and the rest of it too. So the first thing we did was he said, okay, let's get a really good solid adaptogen in here or stack of adaptogens. And then let's also do anti-inflammatory. So because inflammation, right, as we know, characteristic inflammation. There's an epidemic of that around the United States. Dude, we're living in it. Yeah. And we just had this thing that came through this, this viral thing that came through that exacerbated that big time. And also I think highlighted how inflamed people are.

yeah. narrative of, I know Johnny and he had nothing wrong with him. I don't roll my eyes, but I say, well, unless you're somebody in the space of optimization, do you really know your blood chemistry? Do you really know the levels of mycotoxins in your blood? Cause we're all living in moldy homes. Yep. You know, do you understand your body's like electron donorship potential to just heal? Right. God. It's low for people. Yeah. They don't realize that because that's not.

Anyways, we're not gonna go down the road of wellness care versus sick care. But that's a huge one because there's not a commercial on television right now that promotes electron donor potential. Yeah. Right? Yeah. And even if we explained it really simply, right? Like, I can't advertise, I can't tell people, this will make you happy, even if it will. I can't say this will help you be more focused, even if it will. There are certain words and terms and phrases

you know, that the industry has said, sorry, you can't say that, you can't claim that or you can't proclaim that. That was a mind blow to me when working with like technology, they're like, you can't say this, you can't say this, you can't say this, you can't say, well, we want to like tell people what we do. Well, you can't do it that way. Right. And it's just wild. I would never have believed it. I would never have believed it had I not, cause my background, I, you know, I did music theater and Broadway. I was a singer. So when I started to get in.

Freddie Kimmel and Mark Effinger (48:39.84)
Hold it, cut. No, no, I gotta tell you. So in Vancouver, Washington, there is a CEO of the largest West Coast app firm. Really significant company. And they've got a Vietnamese development team and they've got an American development team. Incredible, they're 24 seven. And he and his wife came from Broadway musical theater. He's five nine, she's six two. They've got like,

eight kids that they adopted and they're the best CEO is people in the world. They're now moving to VR Dominican Republic to go build a farm so they can help kids understand what that whole process is and get them out of economic ruin. mean, that's me is badass, right? Yeah, it's badass. What is it about musical theater that inspires people to do the crazy shit that it takes to do the things that you're doing?

I'll tell you, please explain for me. Well, there's an, promise we'll track it back to where we left off because we both have those brains. Music hits a different part of the brain. Absolutely. You know, when I'm low, my base access to all human beings biohack is to do a vocal warmup. And I'll run up and down through the octaves. hits all the chakra centers in the body. Right. There's an opening in my ability to connect to other human beings and be empathetic. And the other thing is, as a performer, especially in Broadway,

You know, it's a container in which sometimes people look at that conventional say, that's cheesy. But when you're really good at it, performing is just hyper listening. So you're just, you're passing the hot potato back and forth and you're just waiting to see every single time. I'm to do the same words, the same moves, same performance every week. I have a script, I have choreography and I am going to execute that. However, the magic in the room where it happens, no show is ever the same.

because everybody's energy. So you have to be open to playing with what is without attachment to result. And you do that for 20 years. And I just think you have the superpower of listening to what's needed. Right? Because you're listening to a storyline. You're like, what's needed in this point? Why is this character doing this? my God. This is why on Wednesday and then on Friday, they show up with the different energetics in Act one and Act two is to plays totally different because their needs were different. Their feelings were different. And I think that's a skill.

Freddie Kimmel and Mark Effinger (51:03.072)
I don't know. I've picked up is just like, look at that as my superpower. Every time I listen to people talk, it could be on a zoom meeting for operations. could be on a, on affiliate call. could be on a podcast. I'm always so interested in what people are offering, how they're offering it, what layers of armor are put up or really, really empathetic and vulnerable people when they offer. I'm like,

Who is that to say that? That's fascinating. You offer the information in that way. that's such a way to read that. like looking at these, how people show up as characters. And when somebody's authentic and, and like you're saying this couple that's going to the DR, you know, your experience of them is like, how brave, how bold, how wild, you know, with all the things you could do, you could just go live in a yacht for a while. Right. But you're choosing to do this. I think that you witnessing that is also, that's a great superpower.

Well, they, I mean, they blew me away. They went to the DR, they stayed in a Four Seasons or whatever the hotel was. Right. And then they said, we want to go, can you go take us to a town? They said, no, no, no, it's like not safe. on, And so they eventually the concierge there said, I know this guy and he drives like two hours, you know, like a Ford Bronco and picks him up and he's a, he's a local, right? He knows the ropes. Yeah. And they get in the car and they say, Hey,

and he took him to this town that they had heard about this little town, right? It was very impoverished. And he said, what would it cost for me to feed this whole town? And the guy was, oh, you could not afford it. He goes, try me, try me. goes, no, no, it'd be way too expensive. It was like $350 to go to the local market and buy food for everyone in the city in that little town. And he did that, right? And that's when they got the heart for it. They go, oh my God. We could do this. We could do this. Yeah. We could do this every day.

So yeah, so it's really good. You reminded me in your quick overview of musical theater and how it applies to entrepreneurship and rest, Amy Poehler. She did a book, I listened to it last year called Yes And, which is in improvisational theater, right? Yes And, right? It's not, you never say no, right? It's always Yes And. So whatever people are acting out or whether they're performing, right? know, it's Drew Carey on

Freddie Kimmel and Mark Effinger (53:29.551)
It's and anyway. Yeah, yeah, right. So it's yes and so how do you take and that is I think the superpower of an entrepreneur, especially an entrepreneur like you're an advisor. I know two companies is walking into the boardroom when they've had a series of nos. You've had a series of frustrations and having the yes and mindset say, but what about and you turn on those cognitive performance things that go, okay.

Bill, I totally understand that. Lisa, come here, let's go check this out. And then you will start whiteboarding and the solution flows out of you. It's almost, you you didn't even know at the moment that it existed. But when the pen gets in your hand and the whiteboards there, right? This clean slate, this canvas, you start painting solutions that flow out of you in a way that you can't predict. Yeah. And then just to speak to the types of people that you're working with with Newtopia. Yeah. Once that happens,

I want to walk away. I want to walk away. I to say you guys go make this happen. The idea fairy will be back in two weeks. Oh good. Yeah. know, arrested development. David cross does this one. He decides he wants to become an actor. Oh, yeah. Right. So good. And so he goes into an acting audition. I know. And it's a fire sale. Right. Okay. I'm the fire sale. How much? And he just

Totally acts it out, right? One of the most genius scenes. He's great. I think that people underestimate their ability to energetically approach life in a sustainable way. know for myself when I didn't have the tools that I have now, whether it's meditation, whether it's binaural audio for doing micro naps, know, nootropics, nootopia and the rest, what I would do is I would play the conservation game all day.

Like, okay, how much energy is this conversation gonna take? And how much do I need to reserve for the next dialogue I need? Or the next operation I need? That is a different way to live. Oh, it's fucked. It's not rejuvenating. It doesn't speak to our own potential. It actually kind of pulls back in. It's the shoulders slumped in the musical theater. By the way, did you ever see Tommy? Oh yeah. Right? Probably one of the best. I mean, from my perspective. The best. I'm old, so.

Freddie Kimmel and Mark Effinger (55:53.391)
I have some, I have some really, really good friends that are now in LA doing, they're basically, they're like a movement choreographer or a, I want to say movement choreographer plus like, like the, if you've ever seen a love scene in a Hollywood movie, my friend Michael Arnold, he's the choreographer of every like, he's, he's called an intimacy choreographer. They can't pump, get rubbed. Right. But it's, it's all, it's all, you set the stage, you give everybody an outline and then you, hit.

you know, record and you're going to play. But Michael Arnold, he was in the original cast of Tommy. Oh, wow. Oh, no shit. I love that. an awesome guy. I love that. You need to talk to him. I would love to talk to that guy. he's kind of in that scene, you know, and that's a great example of like having to turn on that artistic spout whenever you're called upon. Yeah. And that's, yeah, that's a wild dynamic. I just, I also just listened to Pete Townsend's life story narrated by him.

I mandate that when I'm listening to audiobooks as much as possible, it should be by the individual that is writing about. yeah, another... Oh, and his life. I mean, it's great. It's great. I mean, and where Phil Collins plays into his life and where John plays in his life. mean, all of these, need to go, holy shit, man. These guys are royalty. know, there's many concerts of Tommy in which Phil Collins plays. Yes. Uncle Ernie. Oh, no shit. Oh, it's good. I'll send you a clip. Oh, that's awesome. It's wild. Because I know Phil was a real actor.

I got to tour with Peter Gabriel one year. I did a laser company and he wanted lasers that his audience could control. We had a wireless joystick laser so he could throw the joystick to the crowd and they would run the lasers. And so it was one season, it was four shows, but it was incredible. Red light therapy has been clinically shown to help increase energy, circulation, increase testosterone production, workout recovery, hair growth, improve the depth of fine lines and wrinkles,

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Freddie Kimmel and Mark Effinger (58:15.213)
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Talk about badass rock stars are nothing about bad ass. It's like next level. It was great. I when I got into Anthony's car today, he had Zep cranked and it was right in the middle of a whole lot of love. was in the bridge of whole lot of love and it was just like, thank you. I needed this. This is going to be great. That's the way you start your day. Well, so so that goes back to when you start looking at your life as a platform for some thing.

Right? When you start redefining your life, it's not a cog in the wheel, not survival. It is a platform for some meaningful outcome from passing a test to raising your children, to meeting somebody on the street and passing love along to them, To dropping a quarter in the bucket, whatever it is, to creating something that hasn't been created before. This morning, my morning meditation was before, as I watched two short videos of guys biohacking

Freddie Kimmel and Mark Effinger (01:00:26.821)
a genetic biohacking, they're actually doing genetic engineering. That's a real biohacking. Right, right, right. Because I know when people sometimes search that SEO term, they think, are you manipulating your genetics? Right, right. Yeah. No, no. Tell me about the video. Well, it's great. these, you know, young guys, in San Francisco, one in Chicago, and what they're doing is they're actually doing genetic engineering kits you can buy. And they did the genetic engineering themselves, right? They've tested them and they say, here's how you could do this stuff. Here's some test kits.

Like, you know, legally they can't sell like genetic engineering services or anything. they're... Yeah, yeah. That could be really, really bad. But, but things... and I was going, their whole thing was, we're stuck and a lot of people want like, they want to cure their cancer or they want to get rid of this, right? Debilitating disease, chronic disease they've got and there's no known solution on the market that you can get medically. Yeah. The stuff that you can't get that's non-medical is illegal.

So how about doing a little, know, snip a little DNA here and let's see if we can, we can create some kind of a thing. And so that's what they're doing. was going, wait, you know, what brave souls? Cause they're like, you know, the DEA and everybody else is after them on, you know, on their cases and things. So building a platform for your life that has meaning, purpose, is sustainable, can be passed on, right? It like has a life beyond you, isn't rooted just in your ego.

is is written in something much bigger than you. Yeah. And then making it so that it's viable and valuable, especially it's there's this tough balance, right? As entrepreneurs that are all in, we have to do something that is economically viable for us. We have to be in love with it. It has to be purposeful. I mean, micro would argue, right? Micro would say, no, no, you just do something. You make a lot of money for a little while. Yeah. I signed up as an OSI agent in the Air Force. Wow. Then they ask you this question on your out of

right when you're when you're done with your training and they say okay here's the deal if you answer yes to any of these you're getting out of the military out of the Air Force but with an honorable discharge nobody will know why we're just not able to discharge insert you know special circumstances and you'll be fine but if you lie to us and we find out you're gonna go to the brig you're gonna go to prison and you're gonna get a record and so and I didn't realize I was so clueless I was probably so on the spectrum is the the individual hammering me with his questions is going like this right or he's going like this he's going have you ever smoked marijuana yes, have you ever taken lsd?