Redefining Cancer Prevention with CatchBio

WELCOME TO EPISODE 262

This one’s personal. In this episode, I welcome Wes Fossile to share his powerful story—what began as dizziness and anxiety ended with the diagnosis of a brain tumor. Wes walks us through the fear, the MRI machines, the slow recovery, and ultimately, the birth of a mission: to make cancer risk quantifiable, preventable, and accessible to everyone.

We unpack CatchBio, a revolutionary new AI-driven platform that calculates your personal cancer risk score and gives you a science-backed roadmap to lower it. Whether you’re health-curious or deep into your own wellness journey, this conversation is a deep dive into how knowledge, awareness, and micro-adjustments can change everything. Cancer prevention doesn’t have to be scary—it can be smart, empowering, and even simple.

 

Episode Highlights

[00:00] – The power of prevention: introducing CatchBio and personal cancer risk scores

[02:19] – Movement and mindset: how Wes and I start our mornings with intention

[05:32] – Wes’s brain tumor diagnosis: from symptoms to surgery to recovery

[11:15] – Mental health matters: panic attacks, therapy, and reclaiming peace post-surgery

[16:41] – What CatchBio does—and how it makes cancer prevention measurable

[20:51] – Simple changes, big impact: risk factors like hot drinks, mouthwash, and fruit intake

[24:59] – The science behind the platform: how CatchBio builds its evolving model

[33:17] – Avoiding fear-based health: why data is more powerful than doomscrolling

[40:59] – What’s coming next: wearables, chronic disease tracking, and behavior change integration

[45:13] – Prevention is power: how $10/month might be the best investment in your health

 

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FULL EPISODE INTERVIEW

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EPISODE TRANSCRIPT

Freddie Kimmel (00:01.332)
Ladies and gentlemen, welcome to the beautifully broken podcast. I'm here with Wes Fossil. Welcome to the show.

Wes Fossile (00:08.856)
Thanks for having me, Freddie.

Freddie Kimmel (00:10.85)
Good morning. So, you know, because we're in the world of wellness, always ask, what have you done today to like move your body forward, whether it's energetically, whether it's something physical, whether it's meditating, how did you start it out?

Wes Fossile (00:25.124)
I did some yoga this morning. I then went on a three mile run today. I typically lift weights. Today was my off day so that I can actually recover a little bit so that I don't feel it later on today. But yeah, just went for a walk afterwards and just got loose, got my mind and body loose.

Freddie Kimmel (00:43.902)
Awesome. That's amazing. It's amazing. did this morning, I woke up, I did about a 30 minute session in the infrared sauna with a breath work track from other ship. Have you been to other ship yet? Cause you're in New York. You got to go to other ship. It's like a stadium sauna with guided breath work and cold plunges is really an experience right in the flat iron. Yeah. I'll, I'll, I'll hook you up with that team.

Wes Fossile (00:58.083)
No, not yet.

Wes Fossile (01:06.272)
Okay. All right, sweet. Yeah.

Freddie Kimmel (01:11.026)
did breath work, did sauna, did a little bit of cold plunge and then just like, put on a jammy song and just started to move and groove. I just started to dance for a little bit. And it's really nice for me when I know the only thing that I have really like my, my big thing is like a podcast. I give myself like that runway to like move into my body, move into my mind, be in a place where I want to connect with another human being. And it's just like.

You do that little run up and you're just so full of gratitude. It's like, how blessed are we?

Wes Fossile (01:41.848)
Yeah, exactly.

Freddie Kimmel (01:43.436)
Yeah. So we're going to talk a little bit about, we're going to talk about cancer today, which is a great topic. I've been doing lives on cancer all week. I did a solo episode last night. I started to talk about, actually it'll be out right before this one. I'm talking about three friends who've just went through crazy experiences and we're going to talk about a company called CatchBio.

which, which we both have like an invested interest in, we're also going to talk about your story. And I think that would be a wonderful place to jump in. It's like West tell me about a time that was hard for you with your health.

Wes Fossile (02:23.246)
Yeah, yeah, it was, I mean, up until last year, it was probably never. I mean, I played sports my whole life. broke a ton of bones. None of those were stressful besides for perhaps my parents. But yeah, last year I was, I was working at a job in the ed tech space, helping children learn how to read. And I mean, for years, probably going back to 2020, I had a lot of symptoms and going back to playing sports and like, I was feeling off balance and I was dizzy and I'd blurred vision.

And I mean, I was always quite coordinated. And so for me, it felt off and it felt weird. I had gone to see a number of doctors and typically it was, you have anxiety. you might be stressed. And I'm like, I'm sure I both of those. I'm sure I do. But I've never felt like this before. I've never felt like out of control of my body. And so a number of doctors appointments, I eventually one day went to the ER because my doctor was like, you know what? You should just go to the ER right now. So I got.

ahead and next, CT scan, both came back, unremarkable. And again, was anxiety. left feeling okay. It's like, just went to doctors. I should probably feel okay then. and then fast forward to, to last year and it was, it was May into June. I remember actually being, I went and got a neck MRI because I'm like, all right, whatever. My posture is really bad. I'm trying to work on it, but my neck is killing me. So I might as well just get this neck MRI and see if it was a pinch nerve and maybe a pinch nerve was causing my.

blurry vision and being off balance. I got the MRI back in the first week of June. I was actually away with my coworkers. So perfect place to be when you get that news. And there was like, yeah, your neck is not great, but there's a decent size mass in your cerebellum. And so from that, that was the first time I ever heard of it. It was the first time I really ever thought of it. It was certainly the first time that I ever Googled the words brain tumor. That's not how my mind worked in the past. It was not.

It was not like if you had any kind of headache, I was not like, my God, what is this headache? I'm like, no, I probably just didn't sleep well or I've like not drank enough water today. And so from that moment on, it really changed a lot about me. And it ended up being a three month process from finding out I had a brain tumor to eventually, thankfully being able to see it on past scans.

Wes Fossile (04:44.356)
which at the time I went to three different doctors who said they couldn't see it on CT scans that I had previously. And so then the, the, the course of action was drastically different. was let's get an MRI in one week and see if it, if it doubles in size. or we do surgery tomorrow. And so I went and got a bunch of different opinions. went to see like a world renowned, meningioma surgeon who came in and told me, that's not a meningioma. It's a brain tumor and walked out.

And I was like, whoa. So I, I mean, I thought that I was strong. thought that I had everything in control. and yeah, and I didn't, I like, I thankfully found a really, really awesome surgeon who was like, took so much time to talk to me and calm me down and really work through it. He went and he showed me where he found it on the other scan. It was like the best news of my life at that moment, that had been the same size that it was the year and a half prior. and I also remember his first words being to me.

there's no, we're not liable. I'm like, I don't care about liability right now. I'm like, you just gave me awesome news, which was that this thing that I was wondering these weeks and weeks in between, is this doubling in size right now? They say, call me if your symptoms get worse. I'm like, well, are my symptoms getting worse? I don't know. I like, am I just angry about this? yeah, yeah, yeah, exactly. And so the whole thing is just like,

Freddie Kimmel (06:02.168)
Well, now they are.

Wes Fossile (06:07.714)
We don't know what's happening. And so I finally got, I finally got surgery the first week of September last year. it was, it ended up being a low grade glioma, which was awesome. I mean, those five weeks for the biopsy results after surgery were not very fun, but thankfully I had enough to do to like, kind of learn how to walk again and, and, turn my head sideways. So I had my, was preoccupied. but yeah, so it's been a little over a year. I actually have, my third follow-up scan on Tuesday.

Um, each one gets a bit easier. They're, never that much fun going into, um, but, uh, I think it'll be okay. I'm, certainly not worried about the growth coming back. just am not super stoked about getting brain MRIs all the time because, uh, it's a very complex part of your body. Uh, but yeah, that, changed a lot about me. It changed how I think about, um, physical health. absolutely changed how I think about mental health. Um, and all of that, uh, like when I saw this cash opportunity, I was like,

this is what I'm supposed to be doing right now. is who I am when I'm working and when I'm not working. And so like, let's do it. Let's just do it all together.

Freddie Kimmel (07:15.394)
Yeah, amazing. Amazing. It's so interesting that the CT scan didn't pick it up at the MRI did. You know, I think it's so wild. I just went through this with my partner. You know, we went through months and months and months of potential breast cancer and the different ways in which the quality of image, right? There's, you know, there's a mammogram.

There's CTs, there's MRIs, there's sonograms, ultrasound. I mean, you could just, and maybe one out of those picks up the potential risk. But the whole time you're going through that process, you're like, I'm sitting with a truckload of anxiety here until you give me some type of information. It's just wild.

Wes Fossile (08:04.994)
Yeah. And I mean, I've actually, I've had probably like 15 brain MRIs in the last 14 months. and even sitting in those machines, like for a long time out, my friends were like, what kind of music are you listening to? I'm like, they don't let me listen to music. It's on my head. And so I'm just like listening to the, the loud clinging and clanging. and then after a couple of them, I was able to fall asleep in them. So I'm like, it's just like crazy how quickly your body becomes programmed to, to like just.

just adapt to what you're going through. like your body does, but your mind doesn't at times. And so for me, my thing was always like next appointment, next appointment, surgery. I was so like in my own head of just like, are the actions you need to take, but not taking care of yourself. Like once things started to quiet down. And so that was the really like the big learning for me was the, the, the post-op kind of,

I mean, guess it is in a sense PTSD since you're not processing it at the moment, you're processing it after the fact. And it took me a while to like understand that that was actually the thing that was happening to me.

Freddie Kimmel (09:07.894)
Yeah, yeah, it will continue to unfold. But I'm a firm believer in this, you know, the adage knowledge is power. You know, the more we understand what's happening around us, the world of medicine, you know, both your good and your bad experiences with your practitioners that you mentioned, you know, I had very, very similar, was like, you can imagine like the angel and the devil on each shoulder. I had people that were very aggressive and ego-driven. And then I had other people that I was like, my God.

You're here. You're my angel. Thank you. You know, literally very, very similar. had a guy that like slowed down, took my hand. You're not going to die. This is what we're going to do. and I, yeah, that's all I, that's all I think about now is him. You know, I'll tell the story of the other guy once in a while, but I'm just such a blessing. So when we, when we get into this time after your surgery and your procedure, and now you're in, you're in your state of survivorship.

You know, what is what is that look like? Have you made changes to your life or your lifestyle? Have you been interested in like, what should I be doing now?

Wes Fossile (10:16.118)
Yeah, so for me, it's been a lot of mental things. And so I've changed a lot in how I, how I think about life. It's really interesting. like, I so I can get into like the physical things that I'm doing, because although I don't, I'm not certain that there's anything I could have done to avoid what happened to me, perhaps there is, but like, who knows, like, it is interesting where

Freddie Kimmel (10:38.414)
Sure.

Wes Fossile (10:41.572)
I mean, we'll get on to catch bio where we talk about that. A lot of things are preventable. A lot of things aren't though, as well. And so like you have to be very cautious of how you're going to be talking about that because I mean, lives are like, it is, it is awful. And we're saying that you can prevent that and you, you can't always. So I don't know if I could have, um, but I'm certainly going to try to prevent anything from happening in the future. But the big one for me is my, is my mental health. And and it probably took me about.

probably four or five months. And I remember like I had my first panic attack after surgery. And it was like, I went away with my coworkers at San Francisco and it was probably too soon. It was in October of last year. It's like probably like five weeks after surgery, six weeks after surgery. But I was like, cool, I'm back. like, I was probably a little bit too cocky having this like, I was in the hospital for two days and they took, like I got out quick and I was walking 20,000 steps a day after like week four. So I'm like, I'm good, I'm good.

Physically, I was good. Mentally, I was not. And whatever it was, if it was like the trigger of being with the coworkers again, which is when I found out, that feeling of having a panic attack, like I've always heard people having them and I totally was like, I'm sure it sounds awful, but you have to kind of have one to understand what that is a lot of the times. I think it's a lot, like it's with like migraines too as well.

If you've never had a migraine, you don't know how debilitating migraines are. And if you've never had a panic attack, you don't know how debilitating they can be. And so I really took care of myself for a while. I was in therapy when I got the diagnosis and a lot of that was like, how do I talk to my family members who only want to talk about this? Whereas like my friends would make jokes and be lighthearted because that's what I needed was like someone to not for once talk about my health and to like...

either make jokes about it. mean, really awful jokes that I probably can't repeat here, but it it it helped me a lot. Like that is what I need. That is who I am as a person. But what I needed afterwards was to take care of myself. And so I spent a lot of time doing that, seeing different doctors doing, doing cognitive behavior therapy.

Wes Fossile (12:42.688)
understanding what the triggers were, understanding how to journal, even when you hate journaling, like just getting it off your chest. And then before I knew it, I slept so well. I was like really, really focused at work. It came to the point where, I don't know if you've ever seen the show, The Pit on HBO, but it's an incredible show. mean, it just like swept all of the awards, but I watched it too soon after surgery and it like, it ruined me. And then two months later, I was like, I'll give it another go. And I crushed it.

Like I was like, enjoyed every second of it. didn't make me feel any certain way. and so I just changed a lot of things about me. like, never stopped Googling thing. I finally stopped Googling things. I, I would breathe. I would disassociate from like whatever was happening. I would go for a walk. things that I just didn't do before because I was so career driven and I was like, the only way that I'm going to continue to succeed is by working, working so hard and, and then paying for the consequences later. I'm like, no.

screw that, I want to, I want to be in control right now. and it's gotten to a point where like, so I'm, I'm one of four, and both my parents thankfully are still with us. And, they call me daily as if I'm their therapist because I have it under control now. And so for me, that's like a huge sense of pride. Like my friends do the same thing. it used to be such like a,

a taboo subject of mental health and anxiety and, and panic attacks. And now it's something where they're like, no, I, I want to hear what you're saying. And to me, it just like, it means the world to me that that is now my role in like my family's relationship, whereas it used to be sports and joking around and all this kind of stuff. And now it's very serious conversation. So that's the biggest thing that I've done is, take care of my mental health. Because with that physical health is easier. Like I, I

Freddie Kimmel (14:32.846)
Mmm.

Wes Fossile (14:33.792)
used to run after work. was a way to get my, like to take my mind off of things, get away from screens for a second. Now I wake up like two hours earlier, I go to the gym, I do yoga, I do breath work, like, and it's not to stay fit. It's to like, it's because I enjoy it. Like it's like a, it's a ritual of mine now. Like I, mean, staying fit is a nice benefit of it, but at the same time, it's like I log on and I'm so, so sharp.

Freddie Kimmel (15:01.25)
it's so great.

Wes Fossile (15:02.402)
Yeah, it's a lot of things, but and I'm still going, right? It's been a year. And so it's still evolving.

Freddie Kimmel (15:09.708)
Yeah, it's really, it's beautiful to listen to your story and have moments of reflection. And I can see within the timeline of like my like past, you know, almost 20 years with us, it'll be 20 years and next year in 2026. But for me, it was the, don't, I say this not flippantly, I say this with my full heart, it's, cancer is the best thing that has ever happened to me. Like it changed the course of my life, the depth, the

presence, the understanding of what real hardship is, the gift of life, the gift of every breath. And I think about that all the time. And that never would have been the case. I never would be doing the things that I'm doing today to like, to be so present and sharp and functional had I not gone through that. And I always just always think about it as a gift and I'm really blessed that I made it through. Yeah.

Wes Fossile (16:03.896)
Yes, absolutely.

Freddie Kimmel (16:06.136)
So let's talk about Catch, CatchBio, because people are like, what's this CatchBio? How would you describe CatchBio? I went to the website yesterday. It's a beautiful website. And we're really talking about being able to identify our risks for a number of different cancers and what are the lifestyle adjustments we can make that scientifically show

Wes Fossile (16:10.372)
Great, great.

Freddie Kimmel (16:34.336)
change in risk over time.

Wes Fossile (16:37.188)
So there's a few things we can chat about. So one is why does CATCH exist? After that, it's like, okay, what does CATCH actually do? And then the third and probably most important thing is how does CATCH do it and how does CATCH continually evolve? And so I would like to go through each one of those. for us right now, and I mean, it's been for the last couple of years, but we've really become a living breathing company in the last like six months or so. It's because cancer care is overwhelmingly reactive.

We spend, I think it's like $250 billion plus on cancer treatments a year. But when it comes to prevention, there's just not much. And what's fascinating, and I say fascinating a lot, like, and, or I'll say funny a lot, like none of this is fascinating or funny, but it's like, you have to...

When you're talking cancer every day, you have to come with a certain optimistic mindset and how we can actually make a change. But when it comes to cancer treatments, like not much has changed since the seventies. There's not been much of an improvement on lifespan within cancer treatments. And so for us, we're like, between not much of a change and also now incidents rising among young people. So people from like 15 to 39, I know colorectal cancer is up 80 % since 2000 alone. There needs to be more done.

to help prevent cancer, but it's really to help people be aware of what they're doing on a daily basis, how they can make changes and then how they can just live a little bit happier, a little bit healthier, a little bit longer. Like these are things that are, they're modifiable changes. And so the big thing that jumped out to me when I first found out about Catch was that,

65 % of cancers are caused by modifiable lifestyle factors. That goes up to 90 % when you include smoking. So I know a lot of people are like, if you ask them what causes cancer, they would say probably a third or like smoking. think everyone knows that smoking causes cancer. People that smoke still smoke, but they know that it causes cancer. I mean, it's on every label everywhere. Then they think it's genetics at like another third. And then they think it's probably bad luck as the other piece. And so if you include smoking, 90 % of it.

Wes Fossile (18:36.938)
is modifiable. And so that's what Catch helps to do it. Like we are not a behavior change company. We are not going to tell you to we're not going to send you notifications on a daily basis. And it's like, did you do what you were supposed to do today? No, we are going to empower you by giving you the information based on your personal profile, what your cancer risks are. And so the way that that works currently, so what we have there's, and I'm in my dashboard as well, because I think it's so interesting. I love looking at it and being like, what? Like,

We make things easy and a lot of the times easy feels silly, but it's easy. And so what we do, so we calculate your lifetime cancer risk for every major type of cancer. And so when I look at my profile right now, I have a 37 % lifetime risk score for developing cancer. The population average is about 45. And so I'm just below that right now. We then will break that out into all the 21 different cancers. So my top three cancer risks right now.

Brain cancer, kind of explainable. Head and neck cancer, probably also a little bit explainable. And then leukemia. Leukemia is interesting. like, I know only 10 % is genetics. It does run in my family. There's also a million things I could be doing better to lower my risk of leukemia. So that's where the action plan comes in. So when I look at my action plan for leukemia, it's like, why is it higher?

I've received multiple CT scans as a child. And a very, very simple one is that I don't consume enough fruit. okay, so you're telling me that I can have that like my risk is 2 % higher because I don't consume enough fruit. Like in my fridge right now, I've got a ton of grapes. I'm like, okay, that's a very easy thing to do. I don't need to check off any boxes. I just need to like be aware of what I'm doing on a daily basis. So those are the simple ones. There's a lot.

of like very more specific and things that you wouldn't know. But for me, like that is so easy to change. And now I'm lowering my risk of leukemia. like a couple other things that you would get that I find interesting. So one thing that I do is I use alcoholic mouthwash. Like, okay, I didn't even know there was non-alcoholic mouthwash. It's like if you swap that out, you lower your risk of esophageal cancer. Taking daily calcium supplements. I...

Freddie Kimmel (20:35.96)
Yeah.

Wes Fossile (20:52.884)
I've been lactose free my entire life. So I'm sure there's a million things that I can do to try to, to try to improve the benefits that I would get there. And then the one that I find really funny because I'm really annoying about it with my friends is drinking your beverages too hot. And I probably microwave my coffee if it's not hot enough. And so like, why is the added benefit that good for how it, how it wakes me up in the morning? Like it can't be if it's going to be causing a higher risk of cancer. So.

Those are some of the modifiable things you can change. My personal favorite thing that Catch does is recommend screening plans. So I just turned 32. And so I know if I go to my doctor and say, I want to get whatever screening it might be, they'd probably say you're a bit young for that. And I can say, it runs in my family history. I just say, just want to get checked. They might say yes to me now based on everything I've been through. But

For most people, they probably wouldn't. I know I had a friend who wanted to go get checked because his father just had a scare and they said he's too young. And so what we do, and it's based on the stat that only 14 % of cancers are found through routine screenings. And so that doesn't mean if you have symptoms then get screened, because typically if you have symptoms, it's a little bit further on and that's what we're trying to prevent. But it'll write a doctor's letter for you that's saying, catch is authorizing.

because most times you need a referral or some kind of recommendation based on your health history and lifestyle that you should get these screenings. So that is what the dashboard looks like. That is the kind of information that we present to people. We would love if everybody did all of the actions that we're recommending. We are never going to force anyone to do it. We are empowering you based on clinically proven data to take these actions.

Freddie Kimmel (22:39.212)
Yeah. Yeah, I really like, so on my dashboard, you know, I get a risk analysis and it looks at the different types of cancers and then it looks at the organ system. under bladder, like it's, you know, for my bladder cancer risk, it's looking at water intake, it's looking at smoking, it's looking at BMI. And then for the brain tab, which I like the dropdown,

It's focusing on tea intake, oily fish, how many servings of red meat, how much coffee. And so I can see what's red and green and I can see what I can adjust. Right. It's, it's really like from your point. And I just want to go in, I want to go a little deeper into this because everybody listening to this podcast may not join with us that you can have too much red meat. Like you're going to have the carnivores. They're going to say, wait, what the hell? What are you talking about? Red meat's amazing for everything.

And so we're basing these studies and these risk factors and the science for change on what?

Wes Fossile (23:41.859)
Yes. So on our risk, in our risk model right now, so it's built on ICARE. ICARE is a software program. was developed by, it was the chief bio statistician or chief of biostatistics at National Cancer Institute. So he's one of our advisors, Nilanjan Chatterjee. So that is, that is the software that we're using. That is, that is the model. That's what the model is built on, but the way that we've, the way that we've built the input. it's proprietary research on one of the world's largest data sets. I think it's over

a hundred or 200,000 patients for 20 plus years. That's then guided by our own external research. And so that research is thousands of potential cancer risk factors. And then finally, we build that off of your comprehensive personal health data. So one of the inputs when you go through the process of signing up for catch, it's probably like a 15 to 20 minute health assessment. So we get all of that data and then we leverage it against population level data from the CR program.

And so the SERE program is surveillance, epidemiology, and end results. And that is all of our inputs that go into the model based on clinically proven data. And so the interesting thing is that it's constantly updating. There's more and more, and we can probably get into things like microplastics and intermittent fasting and all of these things that have what is pretty much proven health benefits, but in some cases they're on smaller cohorts. In some cases they're only looking at one.

Uh, one type of intermittent fasting. And for us, we only put things into the model where we can quantify. The risk, the change in the risk. If you look at your, if you look at yours too, like at the bottom, it'll say overall. And so in my overall, it'll say here are all the things, uh, that are changing, but then there'll be, uh, like it'll say 0.2 % up to like 7%, but then there'll just be an arrow and it says you've opportunities to reduce your microplastic exposure. We believe in that, but.

that we don't have a quantifiable number that it would change for right now because the science is still developing. And we have these conversations daily. It's like there's more and more and more and more that we can start to put into this model. But until we do and feel really confident about it, that's where we have a more of a conservative approach, if you will, on how we put these things in.

Freddie Kimmel (26:03.566)
Yeah. I mean, it's fascinating to see everything quantified in a dashboard. Here's what really inspired me is your doctor's never going to... They're not going to have these numbers and these statistics in their head when they're sitting down for your checkup. They're not going to know that, Freddie, have B-positive blood. Well, that actually increases your risk of pancreatic cancer by 60 % or thyroid cancer by 26.2%. And so it's not that it's bad to have type

be blood, but with blonde hair, with fair skin, with a grandmother with brain cancer. And this is what the app does. so I, what, here's how I rationalize it in my head, because I got stuck on things. I was like, wait, I'm not sure that I agree with supplementing this thing or, you know, as a health person, right? But the reality is the software is creating the risk score based on the evidentiary proof that, that is solid, not things that we

May change and it doesn't mean they won't change over time. But it's like, kind of have to let go of some of our especially I know I'm not the general public, but I'm like probably like the one percenter right that I live and breathe health every single day and I've been through cancer. So I'm not I'm I'm have a little bit of a different mindset, but it's valuable for me to go through the intake. Look at what comes up as far as a recommended change. And then also like allow myself to be like,

Well, this is what the science says. Like I can, I can trust this a little bit more than right. Cause everything I have is formed on a bias.

Wes Fossile (27:39.333)
but also what works for you and what might work for people who you have like a pretty strong understanding of their health history and lifestyle. But when you come to the general population, like that's where you have to be a little bit, like not a little bit, you have to be much more specific on what actually is proven for everybody. And so like as a marketing guy, I find it really interesting of what catch can be for different types of people. And so I would group more into the performance optimizer person who is like, where else are you going to get your cancer risk score?

Freddie Kimmel (28:01.336)
Mm.

Wes Fossile (28:06.712)
Like the score alone and the score by the 21 major cancers is the big value for you. You can then do your own research on what do I believe is going to help me lower my risk based on all of these inputs. Whereas for somebody who was like me a year ago, which was more health anxious and unsure of where to even start and perhaps thinking it's bad luck and smoking are the main causes, you find out that those aren't the main causes for you. And what you can do is truly, truly modifiable.

lifestyle changes that, again, buy some grapes. I'm not gonna get into the recipe thing, but like, you can do things that are just, like, how simple is that? And so that's what it really is. There's different personas. There's the family historian, if you will, like someone who runs in the family and you know what? That's gonna happen to me at some point. It doesn't have to.

Freddie Kimmel (28:57.696)
Yeah. Yeah. And there's, again, I think with that, the nuance of, know, you can take this score and you can go and then that's where you customize them. Like, you know, I'm not going to do grapes, but I'm going to do high polyphenol, wild blueberries. I'm going to make sure they're organic and I'm going to make sure they're 20 miles from my house. And I'm to do some raspberries, maybe some pomegranate seeds, or maybe I do a polyphenol blend from

designs for health, you know, I'm going to go take that information and I'm going to go to the rocket ship to moon. I'm like, man, this is really what I need to do as far as my like antioxidant support from a food platform. I'm going to check that box. But other things are like, I was like, my God, I don't, I don't even know my PSA. Like it was like, what's your PSA? So going and getting that data from my doctor or running that test, entering it back into the app, I saw how that started to influence the score.

Right. And for me, that's, was a really helpful checklist. I was like, I would have ignored that for the next 10 years.

Wes Fossile (29:57.699)
Yeah, and I mean, that one's interesting too, because like I'm going through that with my father right now. so I'm like, just these, but it's supposed to be things that happen in your life. Like it's supposed to be that you're supposed to care more when someone you know or love is going through something as well. Like these are supposed to be the triggers that happen in life. mean, like I never thought about this until I had a scare. I probably, if I didn't have it, I probably still wouldn't be thinking about it. I'm like, I'm my early thirties, I'm fine.

Freddie Kimmel (30:23.298)
Yeah.

Wes Fossile (30:24.056)
but you can make a massive difference. And I want to avoid having scares. Like that is my whole thing is to avoid that feeling when you're like, I could have done something about this. Like everybody would have done something about it if they knew that they could have. And so like, I don't want people thinking about cancer daily. This is not a company or an app that is measured on engagement metrics.

I want people to think about cancer less because they're more aware now of what's causing it. I want them to be really excited about what they can do. And I want them to think, I like, I need more fruit in my diet. Okay. Well then go research the fruits. Like what you were saying is then you can go into your like fun little rabbit holes that are less about Googling something and thinking it's a stroke. And instead you're Googling something about fruit and you're finding out all the actual benefits of different types of fruits. like the, there's so much in here that it's supposed to take away the mental capacity that's scared.

and put it towards something that's energetic about making a change.

Freddie Kimmel (31:20.076)
Yeah, that's the way my brain really took it. was another example is things like environmental, like a radon, like a radon test. I've never done a radon test on my home. Now I understand the risk and I've actually looked up on a global map, you know, where I live in Austin, Texas. I was like, what is the risk for me here? It's pretty low. There's been other areas where I've lived where it's not been so low, but I'm still, because it's a modifiable risk, I was like, well, why not go to Home Depot and check that off the box?

Like, just do it, then you know, and you've lowered your risk score. So your participant in your own improvement, which my teacher used to say.

Wes Fossile (31:58.821)
I'm like, I think it's like 40 bucks. like, you know how many dumb things I spend $40 on that don't have any impact on?

Freddie Kimmel (32:02.846)
Exactly. I know. But what what's but what's profound about the app, and what's profound about the experience is you're you're making you're making decisions and you're making steps forward based off science that is robust. It's not influenced material from an Instagram app. And it's like

Sometimes I was like, it's I literally wrote, have to read this to you. literally, because we chatted yesterday for a minute. We chatted yesterday for a minute. I was like, man, what's in my head right now? And I said, health decisions made in fear rarely serve us well. Negativity bias makes us vulnerable and marketers know us. If the path to wellness starts with panic, I want you to pause. True longevity is built on trust, not terror. And that's like,

Wes Fossile (32:53.922)
Yes, I mean.

Freddie Kimmel (32:56.0)
I've said this for the last six years. like, don't make decisions out of fear.

Wes Fossile (33:00.834)
the fear tactics and fear mongering, it really, really scares me. And I mean, that's how you get engagement though. That's how publications get. We talked about it for a second. like, you go on any site and it's like.

Freddie Kimmel (33:09.048)
That's right.

Wes Fossile (33:16.014)
you're not even thinking about cancer. And then you find out that someone your age had a headache that turned into a brain tumor. And you're like, I wasn't thinking about cancer. Or you're you're aimlessly scrolling social media and you're like, what? Like, how can you make me think about this less? And so what we do is we try to reduce the noise. There's just so much out there. And so it's like, we, again, we bring that mental capacity back because we're telling you scientifically proven things.

Freddie Kimmel (33:36.079)
Well, this isn't new to us, Wes. What's really interesting, I thought about this morning where I was, I spend my, the other thing I do is I try to be outside within 30 minutes of waking. So I have an outdoor shower at the house, luxury of Austin, Texas, doesn't exist in New York City. So I'm showering outside, you know, I'm looking at the morning sun and I was like thinking about the app and I'm thinking about how it integrates and all the power and information that's in my phone. I was like, this is so incredible.

You know, I'm having a moment of gratitude. And I would remember my dad coming home from work. You know, my dad was a mechanical engineer. had a big, huge company in upstate New York. He's always stressed out. And it would be like every two weeks, he would be like, you know, Phil Smith died today. I can't believe. would be, it would be so heavy and so down. And I would watch my dad because, right, we didn't get this information over social media.

but to watch him deal with the impact of somebody is community dying. And it was just so heavy. And I was like, what's the matter with you? Life's good. I'm like, I'm eight, you know, but my, my to watch my now and ref to reflect, to watch my dad, like struggle with this, um, with the concept of, our mortality and our impermanence, right. And, and how it feels like we have no control over things sometimes. And I do agree. We have very little control.

However, there are certain levers that we can pull that they never practiced, right? This was not a thing in the eighties. Like it's not a family practice about food sourcing and water quality and your sleep biome and sleep hygiene and yada, yada, yada. There's a lot of freedom in these practices that are a little bit of a discipline. And what I like about it is CatchBio informs that.

from a place of integrity, so you're not guessing. I think that's one of the beauties of AI.

Wes Fossile (35:36.271)
Yeah, I mean, we're like experts that are trying to make you an expert. We want you to be like the smartest of your friend group. We want you to be the one that's informed on everything that you're doing. it just, again, it's simple lifestyle things. Like I joke that I'm becoming insufferable with my friends, but they listen and they think it's really interesting because we all are getting to that point where, yeah, I just want to be.

happier and healthier and like live a little bit longer. I don't want to live until I'm 120. I want I just want to be there for things that are really going to matter for me and that's so relatable.

Freddie Kimmel (36:08.982)
Yeah. Yeah. I tell my friends, I was like, I never want you to go through four rounds of chemo. I was like, I literally looked like an obliterated human being and it was like terrifying and awful. And I still, I'm still working to this day, 20 years later, mitigating the impact of some of the surgeries and the chemotherapy that I did, the amounts, you know, I don't want, I don't want that for you. I'd love you to be free and unfettered from all those like heavy things, you know, go out and make

make the world a better place.

Wes Fossile (36:39.204)
It ruins families as well, too. I mean, having to talk to my mom who's like, can't you get surgery tomorrow? like, well, no, I want to live my life for a little bit longer. Who knows? And so she's still recovering from it. I'm now in a great place and I'm like, she'll still cry. And I didn't go through four rounds of chemo and it's not been as long, it ruins, it doesn't, we're still very close and everything, but it changes dynamics of how that works because especially as a child, things are just different.

Freddie Kimmel (37:05.197)
Yeah.

Freddie Kimmel (37:09.686)
Yeah, it's wild. used to say that it's almost like cancer. Imagine the sidewalk in your home house. You grew up with a sidewalk in your home as a child and you poured a big pitcher of water in winter in the concrete. And it just kind of breaks everything apart, like cracks the concrete. And that's really what it did for a lot of the relationships in my life. It shattered them.

And some people like really showed up and I was like, you're going to be in my life forever. And other people was like, it was easy to cord cut. was like, my goodness, goodbye. This is not worth it.

Wes Fossile (37:46.274)
Yeah, that's awful. That's so awful that that that it needs something like that for you to realize who who means a lot to you.

Freddie Kimmel (37:51.533)
Yeah, yeah, yeah, it's really wild. Let's talk, tell me some more ways in which CatchBio is kind of working with the general population. So we've went over the dashboard a little bit. We have these risk factors, which can be constantly adjusted. You said the app is always evolving and changing.

Wes Fossile (38:09.539)
Yes.

Wes Fossile (38:14.584)
Yes. So there's always modern science. so we, mean, when we, when we spoke the other day, I was like going through my Slack channel of all the, all of the new studies that we're looking at and like, this needs to be in the model, doesn't it? And then the doctors would be like, okay, we need it. We need a few more. We need a few more pieces and we need a bit more proof before we put this in the app, but we can absolutely have a POV on it. And so what you'll see a lot of the times, like we have additional resources and it'll link out to the emerging science. I mean, we have a bunch of people that.

that are very similar to you. so Nick are our founders, one of them. And he is always very interested in like, there's things change daily, weekly, what is our stance on them? And it could be good, it could be bad. And but even if it's bad, we'll change our vision of it. Like we won't always be against some of these things that feel like perhaps we might call them pseudoscience internally. But it could just be in this moment.

like they could adapt and the things that people have been talking about, they could have been on the cutting edge and we were delayed on it. And so we will always update our POV on it. But it's really, really fascinating just to see how much changes and every day I'm getting Slack messages of new information and then trying to create how we're going to talk to our members about it and just making sure that we are so safe and so smart and how we're doing so. Because again, we are the experts, we want you to trust us. And the only way that we can build that trust is by...

constantly adapting and constantly just giving an opinion and link out to journals, publications of where that data is coming from, where that opinion is coming from. And ideally just make people more interested in doing their own research as well. We're not the type of person that's going to go make you read this 20,000 word journal.

we'll put it into words you can understand, but we do want you to have some kind of interest in going on and doing your own research if you care about it. If that's something that's really interesting to you and you want to try it, go for it. You absolutely can. And so it's just always going to change and it's always going to get better.

Freddie Kimmel (40:09.923)
Yeah.

Freddie Kimmel (40:15.584)
Yeah, amazing. Amazing. just launched last month, I launched what's called the biological blueprint, which is 16 modules on everything from everything from caloric restriction to fasting to lymphatic drainage to mineralization, hydration, what is clean food. And so I do run a behavior change platform where people come in and, you know, everything's a walk and learn and you and we do monthly coachings.

And I do hold space for those questions. But I'm kind of envisioning right now, was like, sort of want everybody to add, catch bio in, because it also provides this other level of unique discernment, which I can't hold. I don't have the brain power to hold what these new scientific developments can do. It's really, really fascinating. I'm stoked, stoked about it.

Wes Fossile (41:07.394)
Yeah. And I think for us, like at the very least, it's a very, very, very impactful starting point. And ideally many people get way more out of it than just the starting point. But for everybody, it can be one of the strongest starting points is just having the knowledge of what your risks are.

Freddie Kimmel (41:23.95)
It kind of floored me that I went through and even with the now I didn't connect any like I didn't give it labs. I not it's not we're not at the point where we can connect to like biometrics like our sleep heart rate variability nervous system tone at this point correct.

Wes Fossile (41:41.72)
Wait a couple weeks.

Freddie Kimmel (41:43.319)
All right. So we'll just everybody's got that little, little, little teaser out there. But even with that, my what my top three was testicular cancer. Like it the algorithm was like, we see you I was like, that's really interesting. And that's, you know, that's where I started wild.

Wes Fossile (42:02.082)
Yeah, yeah. mean, that's the goal, right? It's always to like minimize how wrong you are.

Freddie Kimmel (42:08.716)
Yeah, yeah, yeah, it was wild. Talk about the investment and the price point and how people can start working with CatchBio.

Wes Fossile (42:20.226)
Yes, so it is 119 per year. It is a membership. And for us, I mean, we find that the value is probably 10x that. And that's because you're getting all of this knowledge. And it's really the only place that you can do so. I mean, we think it is, we truly believe that it's the most comprehensive evaluation that has ever existed. And I know there's a lot of companies that are doing blood panels and biomarkers. And I think that's very, very useful. I think that we can work really well together with them. I think that we can also work

Freddie Kimmel (42:49.462)
I do too.

Wes Fossile (42:50.244)
as a standalone if somebody's just getting into their health journey. And so, yes, is, like we have really, really big plans for this company. so cancer is where we're starting. Cancer is the biggest focus that we have, but there's many, many chronic diseases that are killing humans. And we plan to build risk models for the majority of those. And so that is where...

To me, the real value in a membership comes. Ideally, people are using this often because you can update the actions you're taking. You can give the screening results back into the platform. It'll help adjust your risk. Ideally, the risk just keeps going down if you're doing what we recommend you do. But over time, you'll start to get insights into other things that perhaps you weren't thinking about that now you have access to. And it's the same thing with additional product features. We talked about wearables integration.

There's many, many more to come. And there's also going to be just interesting features for people who perhaps are like afraid of how they have the conversation with their doctor after they get all this information. Like how do we make that easier for them? How do we make you feel so empowered and so strong going into that doctor's appointment? Because you now are pretty close to being an expert and your doctor should treat you as one. So there's a lot of things that are coming that ideally will make us feel like a no brainer for a lot of people.

Freddie Kimmel (44:16.13)
Yeah, I, it's like $11 a month, right? If you do it on a monthly. And I think there's a discount. think you can use code beautifully broken. There's, there's a discount on the app. you log in, I haven't logged into the discount screen and seen what that is, but it's, it's like, it's crazy value. When you think about it, there is nothing that compares on the market. And that's why I was like, so, and so inspired to be involved. It's like, you know, I see I I'm huge football person.

Wes Fossile (44:19.62)
Yeah.

Freddie Kimmel (44:44.224)
And so we get to this time of year and everybody's wearing the pink ribbons and you know, we're the awareness movement. We're aware that cancer is a problem, but where is that money going? What's the research being done? Where is the improvement in the population or the metrics is non-existent.

Wes Fossile (45:01.86)
Yeah, and it's just getting scarier and scarier.

Freddie Kimmel (45:04.374)
It's non-existent. I just want people to hear that. It's non-existent. And this is not to shame the pink ribbon. I'm just saying that you can have literally for, you can't even buy lunch for this. To go and like understand your risk profile and then to be an active participant in your help. Like this is your chance to like change the world one person at a time. Yeah. I'm going to, I'm, I'm yeah, I'm fired up.

West, what else do want to say about CatchBio?

Wes Fossile (45:39.717)
I mean, I just think the biggest thing to me always is like that that prevention is possible. It's not abstract, it's measurable, it's actionable, and it's powerful. We consistently will say that you can cut your cancer risk by up to 60%. I know that there's a lot of like percentages always flying around places, but like 60 % is massive. Like that is a massive cut that you can take.

through modifiable lifestyle factors. I said before, I'm like that it feels like a no-brainer, but it's like, we want to empower you. I personally, my mission is to give everybody peace of mind and allow you to focus on things that aren't your health because you now have your health under control and you know what your risks are. You know what you can do to solve them. You can tune out the noise. You can scroll past endless posts. can avoid.

Freddie Kimmel (46:18.039)
Mmm.

Wes Fossile (46:32.44)
Daily Mail headlines, you can do all of that without any feeling, without any kind of like trigger going through your spine, anything. And so for me, that's the biggest thing. That's what we're on a mission to do. And it's just really exciting. I mean, it is a hard thing to talk about cancer all the time, but when you can see the impact that you're making on people and you can see the potential impact that you'd make on other people, it's like,

It doesn't make it an uncomfortable thing to think about constantly because we're doing what needs to be done.

Freddie Kimmel (47:06.99)
Yeah. Amen. I love it. We're definitely going to do more. We're definitely going to do more with the team. I I'd love to run a webinar for the community and take people through a screen share and go through the dashboard because I think it's really, I think that's, that's one of the, was one of the most fascinating things, how well it's done, how well it's organized. It's very easy to navigate. can imagine my mom navigating it.

Wes Fossile (47:34.181)
I mean, that's the goal. needs to be intuitive. We're giving you so much information and we're putting it into bullet points and with arrows that are green or red. Like it is meant to be something that you can understand. And then for the people who are like, this might be a little bit too easy. It's like, cool. Then again, go like, go build off of this. Go, go change your hobbies. Go, go find things that are, that are going to be really fun on this health journey that can go even further than some of the things that we might be recommending that you look into.

Freddie Kimmel (48:04.524)
Yeah, yeah, incredible, incredible. Well, Wes, you have an incredible story. I'm so proud of you. I'm so happy that the team has you. What alignment. It's, it's, it's very divine.

Wes Fossile (48:15.982)
Yeah.

And likewise, congrats on 19 going on 20 years. It's incredible.

Freddie Kimmel (48:22.25)
Yeah, baby. Yeah. Yeah. I'm gonna have a party. I'm gonna have a party at 20 years in New York for sure. I just decided that right now. I just decided that right now. I love it. Well, let's do a couple of closeout questions. know, you're in Whole Foods or where do you work out in New York City?

Wes Fossile (48:29.86)
Yeah.

Wes Fossile (48:44.036)
Often outside, but I've been going to crunch the gym.

Freddie Kimmel (48:48.76)
Great. So imagine you bump into somebody at crunch and they say, do you do? And what would you tell a stranger if they were just like, catch bio, tell me more about that. What would you say to your elevator pitch of somebody?

Wes Fossile (49:03.97)
Yeah, it's like talking to like my aunts and uncles on Thanksgiving. No, so I work to help empower humans to take control of their health. We give them data, but I think we have, I mean, we've got many like taglines, which is not something that I care about, but it's like, know your risk and take action. And for me, those two things matter differently to different people. And I don't care which one matters to you. They should all, like they all matter to me. Some people I'll just want to know their risk.

and are happy to know it and won't do anything about it, but at least they know it. It's just peace of mind. Others will take action. And within that take action group, some people will go above and beyond. Some people will just check off their list, like a to-do list, like they have to work. And so my goal is to empower them. want to be, I want to work with the experts who are making everyone else experts in their own personal health and their journey. And the way that I do it personally is through coming with a lot of compassion and empathy.

on how certain people are finding us and what that trigger was, whether it was a personal scare of themselves, whether it was one with their friends or family, any kind of loved one, because I know how emotional it is. And so my goal as a marketer is not to think of a direct response, kind of impulse purchases. It is to really nurture and answer questions and be there for members to help them along this journey.

Freddie Kimmel (50:32.216)
Yeah, beautiful, beautiful. And it's such an interesting time right now in the world, you know? I feel the collective stress across the United States being probably, think it's valid to say it's higher than ever. You know, there's a lot of division. Again, if you had a magic wand and you could turn in everybody's cell phone to Channel West, like, what would you say to people?

about how to maybe navigate some of this division and the idea that like, you know, this person's for me, this person's against me. What would your advice be to people?

Wes Fossile (51:08.984)
I think you need to take care of yourself before you worry about anybody else. And so I talk to my, primarily to my sisters, about this a lot, because in my opinion, they had every right to be upset and angry and frustrated about a lot of things that are, that are happening in this, in this country. And for me, the only way that you can do anything, the only way that you can make any changes if you are in a good space, if you were taking care of yourself first. and if you don't, then you keep spiraling. I mean, I, I know that I.

I remove social media for a really long time. still, I sometimes go on X, which is probably the place that I should go on least, but I go on there for sports and music. And I have a very, very strict feed because for me, if I'm to look at it in the morning, I can't possibly be waking up and immediately going into some place that is, that is meant to cause division. It is meant to do that. It is meant to make people feel a certain way. And so the way that you avoid that is by.

prioritizing yourself. is like I go outside in the first 30 minutes that I wake up. And it's funny, the times that I've not done it, my entire day is ruined. Like it is something that I don't know the proven benefits of it besides that it is proven to benefit me. Like I know that it benefits me. And so I want people to take care of themselves. Like I'm not going to tell anyone that they need to have uncomfortable conversations because it's their personal preference. It's like, you can be angry, you can be mad, you can be upset.

Freddie Kimmel (52:10.574)
Hmm.

Wes Fossile (52:29.796)
You can be embarrassed, whatever it is, but it's got to be something that's not affecting you as much because you need to prioritize your physical and mental health. And that's what I do. It allows me to have conversations with my family members who are really, really angry and scared. And I try to just talk them down a tiny bit.

Freddie Kimmel (52:53.486)
Yeah, yeah, that's great advice. That's great advice. And where can people go? Where do people go for CatchBio? Where they're like, okay, I'm in, I want to sign up. What's the process look like?

Wes Fossile (53:04.132)
All right, so you go, it's www.catchbio.com. You go in, a very easy sign up. We will request payment upfront. And then immediately after you'll go through about a 15 to 20 minute risk assessment. It'll ask your health history and lifestyle questions. Ideally, you have all that information ready to go. You can also skip questions and come back later. That will update your score afterwards. But you can go through that quiz.

probably not allowed to call it a quiz, but it feels like a quiz. I mean, you're asking me questions. Yeah, yeah. And then you immediately get brought into the dashboard and we try to make it something where you're not just being spammed with these numbers immediately and you're like, my gosh, what is happening? No, we thoughtfully present you with the numbers. We will share what is really good about what you're doing and then we will share what you can improve. And so it's a very easy process to sign up.

Freddie Kimmel (53:35.512)
Yeah, questions.

Wes Fossile (53:59.274)
And ideally, you can start making changes immediately.

Freddie Kimmel (54:02.734)
Yeah, my advice to people when you go through it, there were things that I like, I had to go find, right? I didn't know my birth weight. I didn't know there were some like that. Like I mentioned like the PSA, like I didn't, there were some, oh, have I ever had a test for that? I ever done that scan or, know, what my paternal grandmother, you know, what did she actually die of? I was like, oh, I had to go do a little bit of digging for some of these things.

I went back and filled that data in later just to get a better scope. just, I think, just be aware you're going to have to like do a little bit of research sometimes if you don't know all the things on the test. And then when you do log back in and it's fun to watch the score adjust like up and down.

Wes Fossile (54:34.862)
Yeah.

Wes Fossile (54:47.746)
Yeah. And if some of you are like me and a heavy baby, you probably hear your birth weight a lot from your mother. So I knew mine quite quickly.

Freddie Kimmel (54:56.886)
Yeah, I know I was sick. I didn't know the ounce. was like, I need the ounces. I was little. I was like in an incubator for a little while.

Wes Fossile (55:02.756)
I was like 10-1, so yeah, I hear that quite often. No, a third of

Freddie Kimmel (55:07.106)
So you are not the first child though.

Yeah, and was the first child smaller? Do you remember that or no? Yeah, it's usually the way it goes.

Wes Fossile (55:15.402)
Yeah, yeah, definitely. Yeah, seven something. And then my older sister was as well, then my little sister was. Yeah, but I was like, we had a fourth after me. Wow.

Freddie Kimmel (55:27.458)
Yeah, amazing, amazing. Awesome. So you guys can use code beautifully broken. You get a discount on CatchBio. I'll be there. I'm going to be using this for as long as I can use it. And we're going to do, we'll definitely do a deep dive. We'll do a screen share at some point. If anybody has any questions, reach out. You can go to beautifullybroken.world. Obviously you can go to straight to catchbio.com. You can use code beautifully broken. And I'm so excited for this. I feel like

I feel very blessed to be on the ride. And it, again, I think we've said this a couple of times. If you're looking at the field of oncology and cancer and this, these disease profiles, this is one of the strongest action steps you can take for the lowest investment that I've ever heard of in my whole life.

Wes Fossile (56:19.99)
says it all.

Freddie Kimmel (56:21.154)
That says it all. I love it. Wes, thank you for being a guest. Big love.

Wes Fossile (56:26.115)
Yeah, thank you for having me, Freddie.

Freddie Kimmel (56:27.843)
Yes.